The Non Nonprofit: For-Profit Thinking for Nonprofit SuccessISBN: 978-1-118-02181-1
Hardcover
256 pages
February 2012, Jossey-Bass
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Foreword: How This Book Will Benefit Us All ix
by Bill George
by Bill George
Introduction 1
1 Principle #1: Have a Clear and Appropriate Purpose 21
2 Principle #2: Measure What Counts 47
3 Principle #3: Be Market Driven 65
4 Principle #4: Create Mutual Accountability 85
5 Principle #5: Support Personal Empowerment 101
6 Principle #6: Create Economic Value from Social Benefit 141
7 Principle #7: Be Learning Driven 169
8 The Principles in Practice 191
Appendix A: What You Can Do to Make a Difference 203
Appendix B: A Note on the Organizations in This Book 211
Notes 217
Acknowledgments 225
About the Author 227
Index 229
