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Social Media Metrics For Dummies

ISBN: 978-1-118-02775-2
336 pages
June 2012
Social Media Metrics For Dummies (1118027752) cover image


Discover how to gauge your online success based on social media metrics

With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience.

You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard, understand what metrics mean for you, calculate your return on investment (ROI), and apply your findings to future social media marketing campaigns.

  • Helps you wade through the plethora of social media monitoring and metrics to discover what elements are most applicable to your needs
  • Explains the meaning behind the social media metrics tools so that you can understand how to make those results work for you
  • Shares examples of how to calculate both the financial and non-financial return on investment of your social media efforts
  • Includes real-world case studies that demonstrate how small and large businesses are using social media metrics

With this helpful book by your side, you will learn how to understand the information you acquire regarding your social media marketing efforts and then put that information to work for your business.

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Table of Contents

Introduction 1

Part I: Metrics? What the Heck Is That? 7

Chapter 1: Social Metrics Aren't Scary; They Just Measure Value 9

Chapter 2: Sorting It All Out 19

Chapter 3: A Tour of a Few Free or Freemium Analytics Solutions 35

Chapter 4: Measuring Everything 51

Part II: Navigating the Measurement Jungle 63

Chapter 5: The Six Stages of Metrics Grief: Turning Chaotic Information into a Business Advantage 65

Chapter 6: Maximizing Listening 75

Chapter 7: Creating Content for Conversion 89

Part III: Putting Your Metrics on Steroids 99

Chapter 8: Becoming a Metrics Guru 101

Chapter 9: Taking Metrics Off the Reservation 113

Chapter 10: Making Your Investment Accountable and COUNTable 125

Part IV: Keeping Your Finger on the Pulse of Living, Breathing Metrics 139

Chapter 11: Avoiding Metrics Bankruptcy: Simple Steps to Avoid Common Metrics Mistakes 141

Chapter 12: Making Metrics Work for Your Brand 153

Chapter 13: Using Branded Metrics for Business Success 165

Part V: Taking the Deep Dive into Advanced Metrics 175

Chapter 14: Mastering Metrics Moves 177

Chapter 15: Making Your Calls-to-Action Work for You 189

Chapter 16: Setting Goals for Winning the Metrics Game 203

Part VI: Predicting Future Metrics 219

Chapter 17: Measuring Mobile App Metrics 221

Chapter 18: Exploring Cutting-Edge Metrics Ideas 231

Chapter 19: Seeing into the Metrics Future 241

Part VII: The Part of Tens 247

Chapter 20: Ten Cool Ways to Use Metrics 249

Chapter 21: Ten Useful Metrics Services 265

Chapter 22: Ten Metrics Tools 275

Index 289

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Author Information

Leslie Poston is the Founder and CEO of Magnitude Media, a media and business consultancy. She coauthored Twitter For Dummies and has written many books, magazine articles, e-books, and blogs. Leslie is an in-demand speaker, headlining at MIDEM, and leads workshops at events such as Book Expo America.

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Chapter 16 code
Many, many thanks to coder Mikael Thuneberg from www.automateanalytics.com for allowing me to use his (much prettier and shorter) code, with attribution.
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Top Ten Reasons To Measure Everything 281.28 KB Click to Download
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