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The Art of Beef Cutting: A Meat Professional's Guide to Butchering and Merchandising (1118029577) cover image
The Art of Beef Cutting: A Meat Professional's Guide to Butchering and Merchandising
ISBN: 978-1-1180-2957-2
Hardcover
240 pages
August 2011
US $50.00 Add to Cart

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  • Description
  • Table of Contents
  • Author Information
  • Press Release
As a third-generation butcher, KARI UNDERLY witnessed the art of beef cutting at a very young age. With her own passion for the craft ignited, Kari became a journeyman meat cutter, and after gaining experience at the retail level, she moved on to meat education, merchandising, and muscle research. As a consultant to the National Cattlemen's Beef Association, Kari helped create the Flat Iron steak and Denver cut. She is the founder of Range, Inc., a consultancy dedicated to helping companies in the perishable marketplace develop merchandising tools and new market strategies. Kari speaks frequently on the topic of retail meat marketing and conducts training seminars on meat merchandising for chefs and students.
For more information on Kari and Range, Inc., visit www.rangepartners.com.

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