Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

There's never been a better time to be a marketer or entrepreneur than right now.  Thanks primarily to the Internet, there is a world of free and very inexpensive ways to get the word out to the prospects of any small business.

To help discover, navigate and incorporate these tools, Jim Cockrum author of Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off  explores the world of free and inexpensive tactics that exist for spreading the word about a business. Jim’s insight is based on his personal business, which generates a million dollars in revenue annually with almost no marketing budget. 

Free Marketing discusses 100+ marketing ideas that can be used to help any small business owner or online entrepreneur. It also offers ways these businesses can gain confidence about their ability to market on and offline as they are exposed to multiple proven strategies.

The book delivers ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, Jim discusses ways to turn top customers into an unpaid sales force, get competitors to help promote new products, and build a foundation for a business.

Free Marketing delves into simple actionable, advice such as, how to:

• Use expert knowledge to create compelling content that attracts customers and enhances credibility
• Create a "squeeze page," the most powerful one-page website a business will ever build
• Create the twenty-four marketing videos needed to grow sales
• Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
• Develop efficient online marketing habits that generate leads and boost SEO
• Address smart phone trends with a strategic mobile marketing plan
• Deliver current content constantly discover powerful marketing parnerships

Businesses of all sizes and entrepreneurs can’t let a marketing budget limit them anymore, and Free Marketing proves that the most powerful marketing strategies can also be the cheapest.