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Presentation Secrets

ISBN: 978-1-118-03496-5
360 pages
September 2011
Presentation Secrets (1118034961) cover image
Plan, create, and deliver amazing presentations!

Alexei Kapterev's online presentation on presentations has seen more than one million views, all with no advertising or promotion. Building on this hit, he now brings us Presentation Secrets outlining his successful tactics for planning, producing, and presenting memorable and unique presentations. The author shares his insight, wisdom, and advice with impressive clarity and detail, covering the three main components required to a presentation: storyline design, slide design, and delivery. Presentation Secrets lets you get to work immediately, fully prepared, armed with confidence, and ready to inspire.

  • Teaches everything that goes into a successful and memorable presentation
  • Helps create a storyline, from planning the beginning, middle, and end, to establishing key points, to making a presentation scalable
  • Discusses how to design a slide template that meets your goals, ensure consistency, and find focal points
  • Dissects the delivery of a presentation, including how to create "a character", integrate mistakes, listening to yourself, talking to the audience, and avoiding monotony
  • Includes non-presentation metaphor to drive home your understanding of storytelling, improvisation, and delivery

Also featuring real-world examples of presentations from the worlds of business, science, and politics, such as Steve Jobs, Hans Rosling, and Al Gore, this unique book delivers tried and tested secrets and inside tips for making a sensational presentation!

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Read This First xiii

Chapter 1 3 What Is Presentation? 1

What Are Presentations? 2

Story 4

Slides 7

Delivery 13

The Three Principles of Presenting 14

Summary 22

Part I 3 Story 23

Chapter 2 3 The Story’s Focus 25

Not All Stories Are Created Equal 26

Focusing on One Idea 26

Setting the Goal 27

The Customer Isn’t Always Right 35

Gathering the Material 39

Inventing the Truth 47

Can You Sell Without Lying? 47

Summary 48

Chapter 3 3 The Story’s Contrast  51

Problems and Solutions 52

Hero and Villain 63

Summary 73

Chapter 4 3 The Story’s Unity 75

Making Your Story Unified 76

Case Study: The Story of Tomato Sauce 80

The Problem of Balance 82

Case Study: A Company Introduction 99

Summary 101

Part I I 3 Slides 103

Chapter 5 3 The Slides’ Focus  105

Producing Your Slides 106

Zen and Vajrayana 107

Designing Zen Slides 113

Summary 131

Chapter 6 3 The Slides’ Contrast 133

Energizing Lifeless Diagrams 134

Using Comparisons 136

Data Visualization 144

Lies, Damned Lies, and Statistics 155

A Word on Animation 159

Where to Go Next?—Visualization Resources 161

Summary 162

Chapter 7 3 The Slides’ Unity 163

Avoiding Ugly Slides 164

Slide Design for Non-Designers 165

Working with Pictures 188

United World in a Slide Deck 191

Summary 195

Part I I I 3 Delivery 197

Chapter 8 3 Focus in Delivery  199

What Should You Focus on During Delivery? 200

Clarity 202

Pace 205

Voice 207

Engaging with Your Audience 208

Making Eye Contact 212

Addressing Any Questions 218

Using Humor (or Not?) 218

Summary 220

Chapter 9 3 Contrast in Delivery 221

The Opposite of Monotony 222

Being Perfect Versus Being Passionate 223

Don’t Avoid Confrontation 226

Learning from Other People 232

Summary 241

Chapter 10 3 Unity in Delivery 243

Going with the Flow 244

The Pros and Cons of Improvisation 247

Relaxing Control 251

Summary 263

Chapter 11 3 Where to Go Next  265

Presentation Checklist 266

Taking Further Steps 269

General Presentation Resources 269

Storytelling Resources 270

Slide Resources 273

Delivery Resources 275

Presentations Transform 277

Index 279

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Alexei Kapterev is the author of "Death by PowerPoint," the world's most popular presentation on presentations, with over a million views to date. He runs a consulting practice in addition to working with Mercator, Russia's leading business graphics company. He also teaches visual communication at the Graduate School of Business Administration, Moscow State University.

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October 06, 2011
Presentation Secrets

Author Alexei Kapterev offers readers insight into the key elements for crafting a great presentation.

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