Winning At Retail: Developing a Sustained Model for Retail Success
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Part I: The Theory.
Chapter 1: Est: A Compass to Avoid Retail’s Black Hole.
Chapter 2: Customers Are #1—Now It’s Time for Retailers to Start Treating Them That Way.
Part II: The Practice.
Chapter 3: Cheap-Est: Winning with Price.
Chapter 4: Big-Est: Winning with Dominant Assortments.
Chapter 5: Hot-Est: Winning with Fashion.
Chapter 6: Easy-Est: Winning with Solution-Oriented Service.
Chapter 7: Quick-Est: Winning with Fast Service.
Chapter 8: Putting Est to Work.
Part III: The Future.
Chapter 9: Est Isn’t Forever: Retail Is Tougher Than Ever.
Chapter 10: Developing Tomorrow’s Hot Ideas.
Chapter 11: Putting the Customer in Control.
Chapter 12: A Glance at the Future.