E-book

Winning At Retail: Developing a Sustained Model for Retail Success

ISBN: 978-1-118-03997-7

E-book

272 pages

December 2010

US $25.99

Purchase This E-book

This price is valid for United States. Change location to view local pricing and availability.

Adobe e-books are read using Adobe Digital Editions. Install Adobe Digital Editions on your PC in order to read or transfer your e-book.

Other Available Formats: Hardcover

< >

Preface.

Acknowledgments.

Part I: The Theory.

Chapter 1: Est: A Compass to Avoid Retail’s Black Hole.

Chapter 2: Customers Are #1—Now It’s Time for Retailers to Start Treating Them That Way.

Part II: The Practice.

Chapter 3: Cheap-Est: Winning with Price.

Chapter 4: Big-Est: Winning with Dominant Assortments.

Chapter 5: Hot-Est: Winning with Fashion.

Chapter 6: Easy-Est: Winning with Solution-Oriented Service.

Chapter 7: Quick-Est: Winning with Fast Service.

Chapter 8: Putting Est to Work.

Part III: The Future.

Chapter 9: Est Isn’t Forever: Retail Is Tougher Than Ever.

Chapter 10: Developing Tomorrow’s Hot Ideas.

Chapter 11: Putting the Customer in Control.

Chapter 12: A Glance at the Future.

Notes.

Index.