Saving the Corporate Soul--and (Who Knows?) Maybe Your Own: Eight Principles for Creating and Preserving Integrity and Profitability Without Selling Out
March 2003, Jossey-Bass
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Chapter 1: Leadership and Governance.
The directors and executives of a company will align their personal interests with the fate of stakeholders and act in a responsible way to ensure the viability of the enterprise.
Chapter 2: Transparency and Integrity.
A company’s business operations will be transparent to shareholders, employees, and the public, and its executives will stand by the integrity of their decisions.
Chapter 3: Community.
A company will think of itself as part of a community as well as a market.
Chapter 4: Customer Care.
A company will represent its products honestly to customers and honor their dignity up to and beyond a transaction.
Chapter 5: Valuing the Worker.
The worker will be treated as a valuable team member, not just a hired hand.
Chapter 6: Respect for the Environment.
The environment will be treated as a silent stakeholder, a party to which the company is wholly accountable.
Chapter 7: Equality and Diversity.
A company will strive for balance, diversity, and equality in its relationships with workers, customers, and suppliers.
Chapter 8: Globalization.
A company will pursue international trade and production based on respect for the rights of workers and citizens of trade partner nations.
Conclusion: From Success to Significance.