Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide, 2nd Edition
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New update for 2007 includes a new appendix containing an internet, visual, and mixed mode guide
New appendix contains:
The importance of applying visual design theory and concepts to questionnaire construction.
Principles for conducting web surveys.
Principles for designing and implementing mixed-mode surveys (whereby the same questions are asked of different respondents by different survey modes).