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Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide, 2nd Edition

Don A. Dillman
ISBN: 978-1-118-04463-6
E-book
544 pages
January 2011
US $64.99 Purchase This E-book

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Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide, 2nd Edition (1118044630) cover image
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  • New update for 2007 includes a new appendix containing an internet, visual, and mixed mode guide 

New appendix contains:

  • The importance of applying visual design theory and concepts to questionnaire construction.

  • Principles for conducting web surveys.

  • Principles for designing and implementing mixed-mode surveys (whereby the same questions are asked of different respondents by different survey modes).