Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide, 2nd Edition
Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.
Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.
New and updated material covers both the principles behind and directions for how to:
- Conduct Web surveys
- Visually design questionnaires
- Use paper mailed surveys
As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
Preface to the Second Edition.
Part One: ELEMENTS OF THE TAILORED DESIGN METHOD.
1 Introduction to Tailored Design.
2 Writing Questions.
3 Constructing the Questionnaire.
4 Survey Implementation.
5 Reduction of Coverage and Sampling Errors.
Part Two: TAILORING TO THE SURVEY SITUATION.
6 Mixed-Mode Surveys.
7 Alternative Questionnaire Delivery: In Person, to Groups, and through Publications.
8 When Timing Is Critical: Diary, Customer Satisfaction, and Election Forecast Surveys.
9 Household and Individual Person Surveys by Government.
10 Surveys of Businesses and Other Organizations.
11 Internet and Interactive Voice Response Surveys.
12 Optical Scanning and Imaging, and the Future of Self-Administered Surveys.
2007 Appendix: Recent Developments in the Design of Web, Mail, and Mixed-Mode Surveys.
New update for 2007 includes a new appendix containing an internet, visual, and mixed mode guide
New appendix contains:
The importance of applying visual design theory and concepts to questionnaire construction.
Principles for conducting web surveys.
Principles for designing and implementing mixed-mode surveys (whereby the same questions are asked of different respondents by different survey modes).