The Power of the 2 x 2 Matrix: Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions
March 2011, Jossey-Bass
PART ONE: 2 x 2 THINKING.
1 The DNA of Great Problem Solving.
2 Form, Method, and Mastery: 2 × 2 Thinking as Dialectical Process.
3 The Eight Archetypal Dilemmas.
PART TWO: 2 x 2 PRACTICE.
4 Designing 2 × 2 Matrices: Making Intuition Explicit.
5 2 × 2 Thinking in Action: Fujitsu FTXS Tackles Level 2 Dilemmas.
PART THREE: 2 x 2 FRAMEWORKS INVENTORY.
6 Strategic Frameworks.
Beyond Customer Led.
Discontinuity and the Life Cycle.
Customer as Value Manager.
Customer Value Analysis.
Gartner Magic Quadrant.
Problems and Solutions.
Dialectical SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats.
E-Business Opportunity Matrix.
Global Product Planning.
Generic Network Strategy.
Mass Customization: The Four Approaches.
Managing Customer Loyalty.
Likelihood to Buy.
Revenue and Profitability.
BCG: Product Portfolio Matrix.
Entrance and Exit Strategies.
7 Organizational Frameworks.
Good to Great Matrix of Creative Discipline.
The Four Power Players in Knowledge Organizations.
Differentiation and Integration.
Means and Ends.
The Change Grid.
Learning and Change.
Similarities and Differences.
The Four Realms of Experience.
Make versus Buy.
Four Square Model.
Product and Supply Chain Architecture.
The Virtue Matrix.
8 Individual Frameworks.
Myers-Briggs Type Indicator.
Learning Styles Inventory.
I’m OK, You're OK: The Four Life Positions.
Getting It Right.
Urgency and Importance.
Influence and Concern.
Phil Hood is one of Silicon Valley’s most thoughtful voices on the development and use of multimedia and pervasive computing technologies. He is the former executive editor of NewMedia magazine, and a contributing columnist to Wired. For two years he was chief executive officer of Digital 4Sight. He is a senior consulting associate to Stanford Research International (SRI), and a partner with Alex Lowy in the Transcend Strategy Group.
TOPIC TIMELESS AND TIMELY: A solid pracitical resource in the growing discipline of problem-solving and decision making.
BIG-NAME ENDORSERS including Steven Covey and a foreword by Joseph Pine and James Gilmore, authors of the best-selling The Experience Economy.