Planning Health Promotion Programs: An Intervention Mapping Approach
January 2011, Jossey-Bass
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“ We use the text in the program planning class for our MPH students in social and behavioral health. It is the strongest text methodologically in laying out the process of ‘ecological thinking.’ ”
-- Kenneth R. McLeroy, Ph.D., Associate Dean for Academic Affairs, School of Rural Public Health, Bryan, TX
- Platform: Bartholomew and Parcel are both with the University of Texas/Houston School of Public Health, the oldest SPH in Texas and one of the top institutions in the country.
- Reputation: This group are credited with coining the term/approach “Intervention Mapping”, which is the book’s widely accepted approach to health program planning and implementation.
- Canon: Bartholomew/Parcel are part of the contributors’ panel for Glanz (3E) and therefore known (or somewhat familiar) to thousands and thousands of faculty and students.
- Currency: The general trend in health promotion/health education is for more practical approaches where theory is explicitly translated into method and action, as is the case in this book.
- Faculty-Friendly: This book will be ideal as a text for a course on Planning and Implementing Health Promotion Programs, but it was not originally developed as a text. Reviews indicated that faculty would love to see a revised version that was easier to teach with (this has been incorporated into the chapter structure, the case selection, and the case structure). The new features a more step-by-step approach and supporting Powerpoint slides for faculty use in class presentations (developed by the authors as part of their seminars).