Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
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Douglas W. Hubbard is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of difficult measurements and the application of quantitative methods to complex and uncertain problems. He has written articles for InformationWeek, CIO Enterprise, and DBMS magazine and is the author of the bestselling How to Measure Anything: Finding the Value of Intangibles in Business, Second Edition and The Failure of Risk Management: Why It's Broken and How to Fix It.