The Arab World Unbound: Tapping into the Power of 350 Million ConsumersISBN: 978-1-118-07451-0
Hardcover
432 pages
August 2012, Jossey-Bass
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Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has consulted with Fortune 500 companies and received several lifetime achievement awards, including the American Marketing Association Charles Coolidge Parlin Award for visionary leadership in scientific marketing and the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur). Mahajan is the author of eleven books, including Africa Rising and The 86 Percent Solution.
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The Arab World Unbound: Tapping into the Power of 350 Million Consumers (US $39.95)
-and- Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition (US $39.95)
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