Wiley.com
Book Cover Image for 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

ISBN: 978-1-118-08346-8
336 pages
October 2012

The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

More Information About this Book

Read a Sample Chapter

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization (1118083466) cover image

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

Share