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E-book

Reinventing Professional Services: Building Your Business in the Digital Marketplace

ISBN: 978-1-118-09752-6
E-book
240 pages
May 2011
US $19.99 Purchase This E-book

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Introduction: The Rise of the White Collar Hustler and Your Path to Practical Innovation.

Chapter 1: Finding Your Way in a More Informal, Instant World.

Chapter 2: Innovators Adapt, and You Should Too.

Chapter 3: Recognize the Resiliency Revolution and Join it to Grow Your Practice.

Chapter 4: Students Have Everything to Gain from the White Collar Hustle.

Chapter 5: Know Your Clients and Patients Because They Expect You To.

Chapter 6: Putting Your Practice through a Wind Tunnel Will Blow You Away.

Chapter 7: It's a Small Street, So Befriend Your Neighbors.

Chapter 8: Networking is Dead; Long Live Networking.

Chapter 9: Proactive Professionals Pay Attention to Progress.

Chapter 10: When You’re Allergic to Wool, Wear Cotton or Suffer for Your Entire Career.

Chapter 11: Meet Your Clients and Patients Directly.

Chapter 12: Mailing Lists, the Media, and Making Mistakes.

Chapter 13: Forget Technology, Remember Others to Build True Relationships.

Chapter 14: The Foundation for Follow-Up is Easy to Establish.

Conclusion: Cultivating Community

Resources.

Acknowledgments.

About the Author.

Index.