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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

ISBN: 978-1-118-09920-9
336 pages
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition (1118099206) cover image

Press Release

September 16, 2014
Designing Brand Identity

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.

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