The New Technology Elite: How Great Companies Optimize Both Technology Consumption and Production

Acknowledgments xxi

Part I The Convergence of Technology Production and Consumption

Chapter 1 The New Monday Morning Quarterback 3

Case Study: UPS—That’s Technology “Amore” 15

Chapter 2 The “Industrialization” of Technology 25

Case Study: HP—The Quest for a “10 Out of 10” Supply Chain 32

Chapter 3 From Amazon to Zipcar: No Industry Untouched 39

Case Study: Roosevelt—Innovation Island 49

Chapter 4 Australia to Zanzibar: No Country for Old Products 57

Case Study: Estonia’s “Tiigrihupe”—Tiger Leap 66

Chapter 5 Convergence, Crossover, and Beyond 71

Guest Columns: Crossover Executive Perspectives 84

Perspective 1: Tony Scott (CIO, Microsoft) 84

Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.) 86

Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss

Chapter 6 Elegant: In a World of Flashing 12s 93

Case Study: Virgin America—Redefining Elegance in Flying 103

Chapter 7 Exponential: Leveraging Ecosystems 111

Case Study: RIM’s Evolving Ecosystem 119

Chapter 8 Efficient: Amid Massive Technology Waste 123

Case Study: Facebook’s Hyperefficient Data Center 133

Chapter 9 Mobile: If It’s Tuesday, It Must Be Xiamen 139

Case Study: The Boeing 787 and HCL Technologies 149

Chapter 10 Maverick: No Rules. Just Right. 155

Case Study: Apple—A Thousand “Nos” and Ten Gutsy “Yeses” 163

Chapter 11 Malleable: Business Model Innovation 173

Case Study: Valence Health 186

Chapter 12 Physical: Why Test Driving Is Still Important Even in a Digital World 193

Case Study: Taubman Shopping Centers 205

Chapter 13 Paranoid: But Not Paralyzed 211

Case Study: Wireless Aerial Surveillance Platform 220

Chapter 14 Pragmatic: When Attorneys Influence Technology Even More than Engineers 225

Guest Column: Legal Considerations in Technology Product Launches—Benjamin Kern 233

Chapter 15 Speedy: In a New Era of Perishability 241

Case Study: Corning—The Gorilla Glass Rocket Ride 248

Chapter 16 Social: Amid Chatty Humans and Things 255

Case Study: Lexmark Genesis—A Printer for Our Social Times 265

Chapter 17 Sustainable: Mining the Green Gold 271

Case Study: Google’s Green Initiatives 282

Part III Outside Influences on the Technology Elite

Chapter 18 Making Regulators More Tech-Elite 291

Case Study: 3M’s “Periodic Table” 299

Chapter 19 Society’s Changing View of Technology 305

Guest Column: Smart Products Consumers Can Trust—Professor Mary Cronin 313

Chapter 20 Market Analysts Morphing 317

Case Study: Amazon 2010 Shareholder Letter 323

Endgame: “Welcome to the NFL” 327

Notes 333

About the Author 367

Index 369