Businesses can face disruption in one of two ways. Like most companies, they can fall back on tried-and-true rules, since they've always worked in the past, or they can recognize that the game has changed, and look beyond a current playbook to create an entirely new strategic reality. Businesses that choose this second option are ready to outthink the competition.

Business strategist and popular Fast Company blogger Kaihan Krippendorff’s new book, Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore (Wiley; December 2011; Hardcover & ebook; $24.95; 978-1-118-10508-5) is a groundbreaking guide that identifies and appeals to a new generation of business strategist, or “outthinkers.” These innovators succeed in today's breakneck business environment by spotting overlooked opportunities, leveraging underutilized resources, and seizing asymmetric advantages.

Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers. Core concepts in the book include:

• Discovering the Eight Dimensions of Disruption
• Learning to play by the Outthinker Playbook
• Developing the Five Habits of the Outthinker
• Implementing the Outthinker Process
• Understanding the nature and potential of today's business revolution

Outthinkers see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.