Outthink the Competition: How a New Generation of Strategists Sees Options Others IgnoreISBN: 978-1-118-10508-5
Hardcover
256 pages
December 2011
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PART 1 THE FOUNDATION 1
Chapter 1 Evolution through Revolution 3
Chapter 2 Today’s Business Revolution 14
PART 2 THE NEW OUTTHINKER PLAYBOOK 29
Chapter 3 Move Early to the Next Battleground 35
Chapter 4 Coordinate the Uncoordinated 43
Chapter 5 Force Two-Front Battles 54
Chapter 6 Be Good 64
Chapter 7 Create Something Out of Nothing 75
PART 3 THE FIVE HABITS OF OUTTHINKERS 85
Chapter 8 Mental Time Travel 87
Chapter 9 Attacking the Interconnected System 94
Chapter 10 Frame Shifting 100
Chapter 11 A Disruptive Mind-Set 106
Chapter 12 Shaping Perceptions 118
PART 4 APPLY THE OUTTHINKER PROCESS 127
Chapter 13 Step 1: Imagine 131
Chapter 14 Step 2: Dissect 137
Chapter 15 Step 3: Expand 144
Chapter 16 Step 4: Analyze 149
Chapter 17 Step 5: Sell 155
PART 5 REBUILDING THE ORGANIZATION FROM WITHIN 161
Chapter 18 Phase 1: Establish Multiple Points of Differentiation 163
Chapter 19 Phase 2: Create Playbook Asymmetry 173
Chapter 20 Phase 3: Construct an Outthinker Culture 181
Appendix A The Research 193
Appendix B The 36 Stratagems 197
Appendix C Tools 211
Notes 217
Index 225
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