The Everyday Entrepreneur

San Francisco, CA – As more and more people start or consider starting their own business, it is important that they understand the core steps that are required to launch successful ventures.

The Everyday Entrepreneur (Wiley; 978-1-118-10644-0; October 2011) by Rob Basso and Adina Genn is filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success. The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives; position themselves ahead of the pack; examine how to calculate risk; and understand the mindset necessary to venture forward on their own.

 Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age, and inspire those that think they may not have what it takes to get out and do it. Written from the perspective of the millionaire next door, the author will speak to entrepreneurs--just like himself--encouraging them to strive, to push the boundaries, and to find honest success on their own terms-- not someone else's.

 Filled with valuable lessons about driving business growth, this book is the guide for honing entrepreneurial instincts to the fullest and seeing the world of business as one of the best adventures imaginable. Through thoughtful interviews of other successful individuals with diverse backgrounds the authors tell meaningful stories and create a roadmap for the reader to follow so they can find their own success.