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Amway Forever: The Amazing Story of a Global Business Phenomenon

ISBN: 978-1-118-10777-5
224 pages
July 2011
Amway Forever: The Amazing Story of a Global Business Phenomenon (1118107772) cover image


A fascinating look at five decades of Amway's innovation

Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway."

Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years.

  • Delves into how innovation has led to Amway's growth into an international powerhouse
  • Reveals Amway's pioneering marketing tactics and sales strategies
  • Offers an historic perspective, as well as a contemporary look, at how the company has evolved

Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success.

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Table of Contents

Acknowledgments ix

Introduction: Selling a Dream xi

Chapter 1: Capitalism and Controversy 1

Chapter 2: An Adventurous Partnership 15

Chapter 3: Taking Flight and Sailing Away 25

Chapter 4: Sell Something Everybody Needs 35

Chapter 5: Unveiling "The Plan" 45

Chapter 6: Toppling the Pyramid 57

Chapter 7: Retooling the Machine 77

Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91

Chapter 9: Clash of the Soap Titans 107

Chapter 10: Friends in High Places 119

Chapter 11: West Meets East 131

Chapter 12: The Biggest Market Ever 145

Chapter 13: New Heart, New Identity 153

Chapter 14: Amway Redux 163

Chapter 15: The Way Ahead 177

Notes 183

Selected Bibliography 203

About the Author 213

Index 215

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Author Information

Kathryn A. Jones is an experienced business writer and editor. A freelance writer for the New York Times where she has written for the Business, Money, National, and Travel sections, and a former writer-at-large and current contributing editor for Texas Monthly, she has also written for Time, Life, The Dallas Morning News, and numerous other news outlets.
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