App Empire: Make Money, Have a Life, and Let Technology Work for You
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You went to school to become a teacher, scientist, financial analyst. Whatever it may be, life hasn’t turned out as rosy as you hoped for. You were suddenly laid off, your bank account is running low and the job interviews aren’t rushing in. You panic. You politely reach out to everyone you know, hoping they have better news – yet, still no luck. You make friends with strangers on LinkedIn and still nothing. You read every job searching book, your resume is perfect and still nothing. Your patience is running low. You need help. Now what?
President Obama claims the job numbers show the economy is improving, yet too many people are looking for work. Your favorite business magazines keep encouraging a “think outside the box” mentality, and since you’re in panic mode - well, that overwhelming feeling just isn’t helping. You never really had to think outside the box, your job was the same everyday – nothing changed. You have no time and the bank account is still running low.
As the owner of a real estate company, 30 year old Chad Mureta of San Francisco, CA was faced with an unexpected life experience. A tragic car accident in January 2009 nearly disabled his left arm. After weeks in the hospital, a groundbreaking surgery allowed Chad’s arm to function with a foot of titanium and 15 screws.
Chad was physically unable to support his real estate business. His medical bills continued to grow.
With his determined personality, Chad knew he needed to consider other income alternatives. Lying in the hospital contemplating his next step, he’d always dreamt of a life free from the 9 to 5. But what career opportunity would allow him to pursue his bucket list of traveling the world, learning salsa, and becoming a certified scuba and skydiver? At that moment he had no idea, until a close friend planted a seed about becoming an Appreneur, “Why don’t you look into the iPhone app market?”.
With absolutely no tech experience, Chad wasn’t convinced. However, the accident had forced him to reevaluate his life and start searching for something bigger.
Turns out, the world’s appetite for apps is growing before our eyes. Over 21 billion apps have been downloaded for Apple and Android devices and the market is expected to reach 30 billion dollars annually over the next few years. By 2014, mobile Internet will be used more than desktop Internet.
Chad took his friends advice - with his iPhone, a $1,800 loan from his stepdad, and $100k in medical bills, he created the idea for his first app. Becoming a huge success in the iTunes App Store two months after development, it climbed the ranks and reached the Top Ten Entertainment category.
Having this success led Chad to build three app business, Empire Apps, T3 Apps, and Best Apps. Since then he’s developed 46 apps, which have been downloaded over 35 million times worldwide. With the click of a button on his iPhone, he’s able to see how much his business has made that day, all while hiking in the Australian outback.
Now with his first book, APP EMPIRE: Make Money, Have a Life, and Let Technology Work for You (Wiley; March 2012; ISBN: 9781118107874; Hardcover & E-Book) – Chad shares his secrets on building a successful empire. Catering to many platforms including iPhone, iPad, Android, and BlackBerry, App Empire allows you to dive into the app market with no tech experience, just how Chad did.
App Empire teaches you how to set up a business so it works while you don't. You’ll able to create your next app idea and understand the following techniques:
- Gain a competitive advantage over 99 percent of all app developers
- Consistently choose winning app ideas
- Master visibility and get thousands of downloads a day
- Use marketing strategies that few app developers know and/or utilize
- Research the app store so that you can anticipate and capitalize on any market condition
- Monetize your app network with multiple streams of income
Chad unexpectedly fell into the mobile app revolution and has been able to live a life he loves. Even if you are employed, App Empire allows you to reevaluate your life, step out of your comfort zone, and think seriously about stabilizing a future with a mainstream market that will only continue to grow.
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App Empire: Make Money, Have a Life, and Let Technology Work for You (US $24.95)
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