App Empire: Make Money, Have a Life, and Let Technology Work for You
Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.
This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.
- Discover marketing strategies that few developers know and/or use
- Learn the success formula for getting thousands of downloads a day for one App
- Learn the secret to why some Apps get visibility while others don't
- Get insights to help you understand the App store market
App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!
The Happiest People on Earth xiii
The Appreneur Lifestyle xiv
Starting from a Hospital Bed xv
Game Plan xvii
The Real Question xvii
Chapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1
A Bigger Opportunity than the Internet! 4
Ludicrous Speed 6
Take Advantage of This Phenomenon Now 8
The Players 8
Google Android 11
Setting Up Shop 11
Future Trends 12
Build a Gold Mine 13
Chapter 2 Install This First: The App Millionaire Mindset 15
Winning Beliefs in the App Business 18
Create a Golden Mindset 22
Qualities of a Winning Mindset 23
Chapter 3 Discover the New World: The App Store 33
Gathering Intelligence 37
Read Between the Apps 39
Two Types of Apps 41
App Discovery 42
How Developers Make Money 44
The Impulse Buy 47
Hooking the Customer 50
Traits of Successful Apps 51
Serious Fun 54
Chapter 4 Your Golden App-ortunity: How to Create Hit Apps 57
Don’t Fall in Love with Your Idea 60
Stop Hatin’, Start Emulatin’ 62
Learn from Existing Apps 66
Narrowing Down Your Ideas 67
Timing Is Everything 69
Taking Small Steps 70
Chapter 5 You’re the Brains and They’re the Brawn: How to Hire Great Programmers 73
The Importance of Programmers 76
What to Look for in Programmers 77
Finding and Selecting Programmers 82
How to Convey Your Idea 88
Testing Hired Programmers 90
How to Manage Programmers 93
How to Test Your Apps 95
Chapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99
Dressed to Kill 103
App Title 104
The Power of Free Apps 112
Course Correcting 112
Chapter 7 Keeping Score: What to Measure to Win the App Game 115
The Stats that Matter 118
Tools for Tracking Stats 121
Using Stats to Your Advantage 123
Paying Attention to Reviews 127
Cutting Your Losses 128
Chapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131
Hitting a Plateau 134
Your App Network 134
Nag Screens 135
Promo Pages 139
Push Notifi cations 143
Your Developer Network 144
Paid Traffic 147
Chapter 9 Show Me the Money! Monetizing Your Apps 149
The Three Revenue Models 152
Banner Advertising 154
Affi liate Marketing 158
In-App Purchases 162
Translating Your Apps 165
Reinvesting in Your Business 168
Your BackEnd 169
Selling Your App Business 170
Chapter 10 Cruise Control: How to Automate and Monitor Your Business 173
Be Dispensable 176
Setting Up Your Team 177
Remote Management 180
Outsourcing Your Life 180
The Seven Pillars of an App Business 181
Your Daily Routine 185
Afterword: JUMP! 187
Market News and Research 191
Help Guides and Tutorials 192
Top Mobile App Development Outsourcing Sites 193
Developer Platforms 193
About the Author 197
You went to school to become a teacher, scientist, financial analyst. Whatever it may be, life hasn’t turned out as rosy as you hoped for. You were suddenly laid off, your bank account is running low and the job interviews aren’t rushing in. You panic. You politely reach out to everyone you know, hoping they have better news – yet, still no luck. You make friends with strangers on LinkedIn and still nothing. You read every job searching book, your resume is perfect and still nothing. Your patience is running low. You need help. Now what?
President Obama claims the job numbers show the economy is improving, yet too many people are looking for work. Your favorite business magazines keep encouraging a “think outside the box” mentality, and since you’re in panic mode - well, that overwhelming feeling just isn’t helping. You never really had to think outside the box, your job was the same everyday – nothing changed. You have no time and the bank account is still running low.
As the owner of a real estate company, 30 year old Chad Mureta of San Francisco, CA was faced with an unexpected life experience. A tragic car accident in January 2009 nearly disabled his left arm. After weeks in the hospital, a groundbreaking surgery allowed Chad’s arm to function with a foot of titanium and 15 screws.
Chad was physically unable to support his real estate business. His medical bills continued to grow.
With his determined personality, Chad knew he needed to consider other income alternatives. Lying in the hospital contemplating his next step, he’d always dreamt of a life free from the 9 to 5. But what career opportunity would allow him to pursue his bucket list of traveling the world, learning salsa, and becoming a certified scuba and skydiver? At that moment he had no idea, until a close friend planted a seed about becoming an Appreneur, “Why don’t you look into the iPhone app market?”.
With absolutely no tech experience, Chad wasn’t convinced. However, the accident had forced him to reevaluate his life and start searching for something bigger.
Turns out, the world’s appetite for apps is growing before our eyes. Over 21 billion apps have been downloaded for Apple and Android devices and the market is expected to reach 30 billion dollars annually over the next few years. By 2014, mobile Internet will be used more than desktop Internet.
Chad took his friends advice - with his iPhone, a $1,800 loan from his stepdad, and $100k in medical bills, he created the idea for his first app. Becoming a huge success in the iTunes App Store two months after development, it climbed the ranks and reached the Top Ten Entertainment category.
Having this success led Chad to build three app business, Empire Apps, T3 Apps, and Best Apps. Since then he’s developed 46 apps, which have been downloaded over 35 million times worldwide. With the click of a button on his iPhone, he’s able to see how much his business has made that day, all while hiking in the Australian outback.
Now with his first book, APP EMPIRE: Make Money, Have a Life, and Let Technology Work for You (Wiley; March 2012; ISBN: 9781118107874; Hardcover & E-Book) – Chad shares his secrets on building a successful empire. Catering to many platforms including iPhone, iPad, Android, and BlackBerry, App Empire allows you to dive into the app market with no tech experience, just how Chad did.
App Empire teaches you how to set up a business so it works while you don't. You’ll able to create your next app idea and understand the following techniques:
- Gain a competitive advantage over 99 percent of all app developers
- Consistently choose winning app ideas
- Master visibility and get thousands of downloads a day
- Use marketing strategies that few app developers know and/or utilize
- Research the app store so that you can anticipate and capitalize on any market condition
- Monetize your app network with multiple streams of income
Chad unexpectedly fell into the mobile app revolution and has been able to live a life he loves. Even if you are employed, App Empire allows you to reevaluate your life, step out of your comfort zone, and think seriously about stabilizing a future with a mainstream market that will only continue to grow.
App Empire: Make Money, Have a Life, and Let Technology Work for You (US $24.95)
Total List Price: US $44.90
Discounted Price: US $33.67 (Save: US $11.23)