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App Empire: Make Money, Have a Life, and Let Technology Work for You

ISBN: 978-1-118-10787-4
205 pages
March 2012
App Empire: Make Money, Have a Life, and Let Technology Work for You (111810787X) cover image


A guide to building wealth by designing, creating, and marketing a successful app across any platform

Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.

This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.

  • Discover marketing strategies that few developers know and/or use
  • Learn the success formula for getting thousands of downloads a day for one App
  • Learn the secret to why some Apps get visibility while others don't
  • Get insights to help you understand the App store market

App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

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Table of Contents

Introduction How I Accidentally Became an App Millionaire xiii

The Happiest People on Earth xiii

The Appreneur Lifestyle xiv

Starting from a Hospital Bed xv

Game Plan xvii

The Real Question xvii

Chapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1

A Bigger Opportunity than the Internet! 4

Ludicrous Speed 6

Take Advantage of This Phenomenon Now 8

The Players 8

Apple—iPhone/iPad/iPod 9

Google Android 11

BlackBerry 11

Setting Up Shop 11

Future Trends 12

Build a Gold Mine 13

Chapter 2 Install This First: The App Millionaire Mindset 15

Winning Beliefs in the App Business 18

Create a Golden Mindset 22

Qualities of a Winning Mindset 23

Chapter 3 Discover the New World: The App Store 33

Gathering Intelligence 37

Read Between the Apps 39

Two Types of Apps 41

App Discovery 42

How Developers Make Money 44

The Impulse Buy 47

Hooking the Customer 50

Traits of Successful Apps 51

Serious Fun 54

Chapter 4 Your Golden App-ortunity: How to Create Hit Apps 57

Don’t Fall in Love with Your Idea 60

Stop Hatin’, Start Emulatin’ 62

Learn from Existing Apps 66

Narrowing Down Your Ideas 67

Timing Is Everything 69

Taking Small Steps 70

Chapter 5 You’re the Brains and They’re the Brawn: How to Hire Great Programmers 73

The Importance of Programmers 76

What to Look for in Programmers 77

Finding and Selecting Programmers 82

How to Convey Your Idea 88

Testing Hired Programmers 90

How to Manage Programmers 93

How to Test Your Apps 95

Chapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99

Dressed to Kill 103

Icons 104

App Title 104

Descriptions 106

Screenshots 107

Keywords 109

Categories 111

The Power of Free Apps 112

Course Correcting 112

Chapter 7 Keeping Score: What to Measure to Win the App Game 115

The Stats that Matter 118

Tools for Tracking Stats 121

Using Stats to Your Advantage 123

Paying Attention to Reviews 127

Cutting Your Losses 128

Chapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131

Hitting a Plateau 134

Your App Network 134

Nag Screens 135

Promo Pages 139

Push Notifi cations 143

Your Developer Network 144

Updates 145

Paid Traffic 147

Chapter 9 Show Me the Money! Monetizing Your Apps 149

The Three Revenue Models 152

Banner Advertising 154

Affi liate Marketing 158

In-App Purchases 162

Translating Your Apps 165

Reinvesting in Your Business 168

Your BackEnd 169

Selling Your App Business 170

Chapter 10 Cruise Control: How to Automate and Monitor Your Business 173

Be Dispensable 176

Setting Up Your Team 177

Remote Management 180

Outsourcing Your Life 180

The Seven Pillars of an App Business 181

Your Daily Routine 185

Afterword: JUMP! 187

Resources 191

Website 191

Market News and Research 191

Help Guides and Tutorials 192

Top Mobile App Development Outsourcing Sites 193

Developer Platforms 193

Acknowledgments 195

About the Author 197

Index 199

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Author Information

Chad Mureta is the founder of Empire Apps, and cofounder of T3 Apps and Best Apps, mobile application businesses that he created without a background in technology. Within two years and while traveling all over the world, he spearheaded the development and marketing of forty-six apps, which were downloaded over 35 million times worldwide. As an author, speaker, consultant, and entrepreneur, Mureta's unique insight, experience, and tenacity have enabled him to make his businesses thrive, all while in his twenties.
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"If you are considering venturing into this field, you should buy this book - and study it." (About.com, April 2012)
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Press Release

March 22, 2012
Too Many People Looking for Work, Now What?...

You went to school to become a teacher, scientist, financial analyst. Whatever it may be, life hasn’t turned out as rosy as you hoped for. You were suddenly laid off, your bank account is running low and the job interviews aren’t rushing in. You panic. You politely reach out to everyone you know, hoping they have better news – yet, still no luck. You make friends with strangers on LinkedIn and still nothing. You read every job searching book, your resume is perfect and still nothing.  Your patience is running low. You need help. Now what?

President Obama claims the job numbers show the economy is improving, yet too many people are looking for work. Your favorite business magazines keep encouraging a “think outside the box” mentality, and since you’re in panic mode - well, that overwhelming feeling just isn’t helping. You never really had to think outside the box, your job was the same everyday – nothing changed. You have no time and the bank account is still running low.

As the owner of a real estate company, 30 year old Chad Mureta of San Francisco, CA was faced with an unexpected life experience. A tragic car accident in January 2009 nearly disabled his left arm. After weeks in the hospital, a groundbreaking surgery allowed Chad’s arm to function with a foot of titanium and 15 screws.

Chad was physically unable to support his real estate business. His medical bills continued to grow.

With his determined personality, Chad knew he needed to consider other income alternatives. Lying in the hospital contemplating his next step, he’d always dreamt of a life free from the 9 to 5. But what career opportunity would allow him to pursue his bucket list of traveling the world, learning salsa, and becoming a certified scuba and skydiver? At that moment he had no idea, until a close friend planted a seed about becoming an Appreneur, “Why don’t you look into the iPhone app market?”.

With absolutely no tech experience, Chad wasn’t convinced. However, the accident had forced him to reevaluate his life and start searching for something bigger.   

Turns out, the world’s appetite for apps is growing before our eyes. Over 21 billion apps have been downloaded for Apple and Android devices and the market is expected to reach 30 billion dollars annually over the next few years. By 2014, mobile Internet will be used more than desktop Internet.

Chad took his friends advice - with his iPhone, a $1,800 loan from his stepdad, and $100k in medical bills, he created the idea for his first app. Becoming a huge success in the iTunes App Store two months after development, it climbed the ranks and reached the Top Ten Entertainment category.

Having this success led Chad to build three app business, Empire Apps, T3 Apps, and Best Apps. Since then he’s developed 46 apps, which have been downloaded over 35 million times worldwide. With the click of a button on his iPhone, he’s able to see how much his business has made that day, all while hiking in the Australian outback.

Now with his first book, APP EMPIRE: Make Money, Have a Life, and Let Technology Work for You (Wiley; March 2012; ISBN: 9781118107874; Hardcover & E-Book) – Chad shares his secrets on building a successful empire. Catering to many platforms including iPhone, iPad, Android, and BlackBerry, App Empire allows you to dive into the app market with no tech experience, just how Chad did.

App Empire teaches you how to set up a business so it works while you don't. You’ll able to create your next app idea and understand the following techniques:

  • Gain a competitive advantage over 99 percent of all app developers
  • Consistently choose winning app ideas
  • Master visibility and get thousands of downloads a day
  • Use marketing strategies that few app developers know and/or utilize
  • Research the app store so that you can anticipate and capitalize on any market condition
  • Monetize your app network with multiple streams of income

Chad unexpectedly fell into the mobile app revolution and has been able to live a life he loves. Even if you are employed, App Empire allows you to reevaluate your life, step out of your comfort zone, and think seriously about stabilizing a future with a mainstream market that will only continue to grow.

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App Empire: Make Money, Have a Life, and Let Technology Work for You (US $24.95)

-and- The One Hour Plan For Growth: How a Single Sheet of Paper Can Take Your Business to the Next Level (US $22.00)

Total List Price: US $46.95
Discounted Price: US $35.21 (Save: US $11.74)

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