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Designing Search: UX Strategies for eCommerce Success

Greg Nudelman, Pabini Gabriel-Petit (Contributing Editor)
ISBN: 978-1-118-10995-3
496 pages
May 2011
Designing Search: UX Strategies for eCommerce Success (1118109953) cover image


Best practices, practical advice, and design ideas for successful ecommerce search

A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface.

  • Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers
  • Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions
  • Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices
  • Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience

Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.

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Table of Contents



Part I: Op timizing eCommerce Search Res ults Pages.

Chapter 1:Starting from Zero: Winning Strategies for No Search Results Pages.

Chapter 2:How Shoppers Search.

Chapter 3:Choosing the Right Search Results Page Layout.

Chapter 4:Balancing Pogosticking and Page Relevance.

Chapter 5:Making $10,000 a Pixel: Optimizing Thumbnail Images in Search Results.

Chapter 6:Best Practices for Ads in Search Results.

Part II: Des igning eCommerce Search Interactions.

Chapter 7:Best Practices for Designing Faceted Search Filters.

Chapter 8:Numeric Filters: Issues and Best Practices.

Chapter 9:Date Filters: Successful Calendar Design Patterns.

Chapter 10:The Mystery of Filtering by Sorting.

Chapter 11:Designing Query Disambiguation Solutions for Online Shopping.

Chapter 12:Introducing the More Like This Design Pattern.

Chapter 13:Designing Effective Breadcrumbs.

Part III: The Future of eCommerce Search.

Chapter 14:The Brave New World of Visual Browsing.

Chapter 15:Designing Mobile Search: Turning Limitations into Opportunities.

Chapter 16:Design Patterns for More Effective Mobile Faceted Search.

Chapter 17:Search on Tablet Devices: The Flight of Discovery.

Chapter 18:Search for eCommerce Help Systems (ONLINE ONLY).

Appendix:Designing Search: Best Practices (ONLINE ONLY).


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Author Information

Greg Nudelman is the founder of DesignCaffeine, Inc., a user experience design business consultancy specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Widely recognized as an experience design expert, Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people's lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups.

Launched by Founder and Publisher PABINI GABRIEL-PETIT in November 2005, the Web magazine UXmatters provides insights and inspiration to professionals working in every aspect of user experience (UX) — from strategy to design to user research. Its authors are leading thinkers and active participants in the UX community.

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