Grab More Market Share: How to Wrangle Business Away from Lazy CompetitorsISBN: 978-1-118-13004-9
Hardcover
105 pages
September 2011
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Leaders, Read This First xi
Chapter 1 First, You Must Attack Market Share 1
Chapter 2 Don't Let the Culture Embarrass You 9
Chapter 3 They Want Customer Urgency . . . Not Customer Service 23
Chapter 4 User-Generated Leadership Rocks! 37
Chapter 5 Which Trusted Advisors Will Lead the Recovery? 51
Chapter 6 Not All Contrarian Thinkers Are Crazy 63
Chapter 7 To Office or Not to Office 83
Last Words 93
Backing Up These Outrageous Claims 95
About the Author 105
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Grab More Market Share: How to Wrangle Business Away from Lazy Competitors (US $22.95)
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