The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)ISBN: 978-1-118-13466-5
Hardcover
224 pages
March 2012
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The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) (US $24.95)
-and- Essentials for Board Directors: An A to Z Guide, 2nd Edition (US $15.00)
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