Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win ClientsISBN: 978-1-118-13752-9
Hardcover
205 pages
March 2012
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Introduction Life’s a Pitch xi
PART I The Mechanics of Pitching 1
Chapter 1 The Power Dynamics of the Pitch 3
Chapter 2 Stand and Deliver 17
Chapter 3 Engage and Inspire 27
Chapter 4 The Power of Stories 37
Chapter 5 Handling Questions 47
PART II Forms of Pitch 59
Chapter 6 Attention-Grabbing Pitches 61
Chapter 7 The e-Pitch 73
Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91
PART III Specific Audiences 105
Chapter 9 The Sales Pitch 107
Chapter 10 The Investor Pitch 119
Chapter 11 Crowdfunding: Pitching to the People 139
Chapter 12 Pitching the Media 153
PART IV Preparation 161
Chapter 13 Develop a Winning Mind-Set 163
Chapter 14 Prepare to Win 175
Bibliography 189
Index 191
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Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients (US $24.95)
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