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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

ISBN: 978-1-118-13827-4
194 pages
April 2013
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies (1118138279) cover image
Scientific marketing research delivers proven marketing tactics and tips

The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.

The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.

  • Lists what time of day and what day of the week the most retweets occur
  • Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links
  • Describes how to avoid crowding your content

The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

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Acknowledgments ix

Introduction 1

Part I Content 7

1 E-Books 9

2 Webinars 25

Part II Channels 35

3 SEO 37

4 Twitter 53

5 Facebook 75

6 Pinterest 101

7 Blogging 109

Part III Middle of the Funnel (MOFU) 127

8 E-Mail Marketing 129

9 Lead Generation 153

Part IV Analytics 171

10 Analytics 173

Index 185

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DAN ZARRELLA is an award-winning social, search, and viral marketing scientist at Hubspot, Inc., a prominent marketing company. He is the leader and voice of their popular "The Science of . . ." webinar series. He has been featured in a variety of publications, including the New York Times, the Wall Street Journal, Wired, Forbes, and the Huffington Post, among many others. Dan is a recognized thought leader in social media marketing and research and participates in speaking engagements around the country.

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May 09, 2013
The Science of Marketing is Easier Than You Think

Dan Zarrella is popularly recognized as the "Social Media Scientist" at Hubspot and uses data, experimentation, and real science to understand how people behave online.

His book, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies (Wiley; April 2013; ISBN: 978-1-118-13827-4; Hardcover & E-Book) teaches readers how to leverage behavior in their digital marketing strategy.

Zarrella wants readers to forget the "unicorns and rainbows" approach to marketing that encourages companies to love their customers and hug their followers. It’s great to "be awesome" and "engage in the conversation," however a successful marketing strategy requires something far more substantial.

The Science of Marketing shares proven online tactics and tips gathered through scientific research that will upend any approach to digital marketing. Using a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, Zarrella brings a scientific approach to the way businesses develop content, SEO strategies, lead generation, and analytics.

According to data-driven metrics to achieve the greatest results, it is extremely important to learn why and how businesses should start executing social including blogging, social media, e-mail marketing, and webinars. The Science of Marketing provides the research and tools needed to make a stronger impact in the digital marketing space. Takeaways include:

  • Late in the day and week is when the most retweets occur
  • Weekends are best for Facebook sharing
  • E-mail newsletters to subscribers very early in the morning
  • Your newest subscribers are the most likely to act
  • Blog on the weekends for a higher number of comments
  • Blog early in the morning for a higher number of links
  • Don't crowd your content

Zarrella delivers undeniable proof that challenges assumptions about how marketers should approach digital marketing and leads readers toward a better timed, highly targeted, more compelling, and incredibly successful online marketing strategy.  

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