Liars and Outliers: Enabling the Trust that Society Needs to Thrive

1 Overview 1

PART I THE SCIENCE OF TRUST 15

2 A Natural History of Security 17

3 The Evolution of Cooperation 27

4 A Social History of Trust 41

5 Societal Dilemmas 51

PART II A MODEL OF TRUST 61

6 Societal Pressures 63

7 Moral Pressures 75

8 Reputational Pressures 87

9 Institutional Pressures 103

10 Security Systems 123

PART III THE REAL WORLD 137

11 Competing Interests 139

12 Organizations 155

13 Corporations 173

14 Institutions 195

PART IV CONCLUSIONS 205

15 How Societal Pressures Fail 207

16 Technological Advances 225

17 The Future 243

Notes 249

References 287

Acknowledgments 347

Index 349