Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

STEVE CONE is Executive Vice President of AARP, one of the world's largest membership organizations, which encompasses over 36 million Americans. Previously, Steve served as chief marketing officer of Epsilon from 2007 to early 2010. Cone is one of the most respected figures in marketing today. Over his forty-year career, he was a key figure in creating many of the airline, hotel, and retail loyalty programs that millions participate in, as well as major campaigns for Apple, American Express, Federal Express, and other global brands. Steve has also been tapped for advice by presidential candidates from both parties and was instrumental in raising the funds to build the Vietnam Memorial in Washington, DC.