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Facebook Marketing: An Hour a Day, 2nd Edition

ISBN: 978-1-118-14783-2
360 pages
May 2012
Facebook Marketing: An Hour a Day, 2nd Edition (1118147839) cover image
The bestselling Sybex guide to marketing on Facebook, now fully updated

As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.

  • This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
  • Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
  • Covers using features such as events, applications, and pay-per-click advertising
  • Includes case studies and directions for updating, monitoring, and maintaining your campaign

This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

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Introduction xvii

Chapter 1 Welcome to the Post-Social Era 1

Chapter 2 Understanding Social Media and Facebook 25

Chapter 3 Marketing and Business Success on Facebook 51

Chapter 4 Month 1: Create the Plan and Get Started 71

Chapter 5 Month 2: Establish Your Corporate Presence with Pages 103

Chapter 6 Month 3: Create Demand with Facebook Advertising 137

Chapter 7 Beyond Pages: Groups, Apps, Social Plugins, and Mobile 177

Chapter 8 The Analytics of Facebook 203

Chapter 9 Addressing Common Marketing Problems 231

Chapter 10 Unique Facebook Marketing Scenarios 255

Chapter 11 Facebook in the Future 277

Appendix A: Recommended Resources 309

Appendix B: Roles and Responsibilities 313

Glossary 319

Index 327

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Chris Treadaway is the founder and CEO of Polygraph Media, a social media data mining and analytics company. Prior to his work at Polygraph Media, Chris spent almost four years at Microsoft where he was the group product manager for web strategy. Chris has worked in the Internet marketing field for more than 15 years and was a cofounder of Stratfor. He blogs regularly about entrepreneurship and social media issues at treadaway.typepad.com and on Twitter at twitter.com/ctreada.

Mari Smith is a passionate social media thought leader, specializing in relationship marketing and Facebook mastery for companies of all sizes. She is author of The New Relationship Marketing and leads social media training events and delivers keynotes worldwide. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World." Forbes named Mari as one of the top ten social media influencers. She regularly appears in publications such as the New York Times, the Wall Street Journal, Forbes, Fortune, and Success magazine.

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Do you think you've discovered an error in this book? Please check the list of errata below to see if we've already addressed the error. If not, please submit the error via our Errata Form. We will attempt to verify your error; if you're right, we will post a correction below.

ChapterPageDetailsDatePrint Run
11 308 Text correction: Error in URL
The website address given for Ching Ya is incorrect. The correct URL is:

http://wchingya.com
6/4/12 1st
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by Dave Evans, Greg Jarboe, Hollis Thomases, Mari Smith, Chris Treadaway
US $99.96 Buy
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