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The Graphic Designer's Guide to Portfolio Design, 2nd Edition

ISBN: 978-1-118-15135-8
272 pages
August 2011
The Graphic Designer
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
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Chapter 1: The Portfolio Process: Start to Finish.

Chapter 2: Planning Your Portfolio.

Chapter 3: The Traditional Portfolio: The Resume, Cover Letter, and Business Card.

Chapter 4: The Traditional Portfolio: Design and Art Projects.

Chapter 5: The Digital Portfolio: CD-ROMs and Web Sites.

Chapter 6: The Digital Portfolio: Technical Elements.

Chapter 7: The Design Phase.

Chapter 8: Working with Type and Layout.

Chapter 9: Maneuvering Around Your Site: Navigation.

Chapter 10: The Web Based Portfolio: Web Page Design.

Chapter 11: The Web Based Portfolio: Technical Elements.

Chapter 12: Multimedia and Your Interface.

Chapter 13: Designer Checklists.

Chapter 14: Taking Interviews and Presenting Your Portfolio.



Appendix: Internet Resources.


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Debbie Rose Myers, MFA, EdS, is an instructor of graphic design, advertising, and multimedia at the Art Institute of Fort Lauderdale in Florida.

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  • Now full-color throughout
  • Updated sample portfolios
  • New information on current software technologies
  • Interviews with successful designers serve as case studies in every chapter
  • “Designer’s Challenges” at the end of each chapter offer exercises that can help students and self-learners develop their own portfolios.
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•      Outlines every step in the process of creating professional print-based and digital portfolios

•      Offers sample resumes and cover letters, action verbs, and interviewing tips to help students land jobs

•      Inspires students with full-color examples of well-designed portfolios

•      End of chapter “Designer’s Challenges” help students develop their own portfolios

•      Case studies illustrate the design process behind the portfolios of successful designers

•      Companion website offers additional sample portfolios and links to design resources


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"This compact, friendly book offers value to a techical communicator who's starting out or hasn't put together a portfolio in a while. This is a good reference book for recent graduates as well as experienced professionsals." (Technical Communication, Vol. 57, No. 3, August 2010)

"Now in its second edition, this guide to building professional digital and print portfolios now includes interviews with graphic design leaders as well as a "designers challenge" section that offers a variety of projects and assignments for students." (Book News, May 2009)

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