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The Little Book of Emerging Markets: How To Make Money in the World's Fastest Growing Markets

ISBN: 978-1-118-15381-9
208 pages
April 2012
The Little Book of Emerging Markets: How To Make Money in the World


The information you need to invest in emerging markets, in one Little Book

The world's economies are in a state of flux. The traditional dominance of the G7 countries is being challenged by emerging market nations like Brazil and India, and while investment opportunities in these countries abound, the risks can be extremely high. In this Little Book, Mark Mobius, an internationally-renowned expert on emerging market funds, explains the ins and outs of emerging market investment, providing practical guidance on picking industries and companies likely to win, and explaining why policies and regulations matter as much as balance sheets, how to recognize global contenders, techniques for managing risk, and how to get out at the right time.

The emerging markets are expected to be a key driver of future global economic growth, and with The Little Book of Emerging Markets in hand, you have everything you need to take full advantage of these incredible opportunities.

  • Explains how to pick the industries and companies mostly likely to boom, why policies and regulation are key to making intelligent investment decisions, how to recognize genuine opportunities, and much more
  • Includes invaluable techniques for managing your risk
  • Shows you how to get your money in and out of emerging markets without being burned

The Little Book of Emerging Markets is the perfect little guide to the world's most exciting investment opportunities.

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Table of Contents

Introduction xi

Author's Disclaimer xvi

Chapter One: What Are Emerging Markets?: An Investment Opportunity Not to Be Missed 1

Chapter Two: Top Reasons for Investing in Emerging Markets: Growth and Diversification 9

Chapter Three: Discovering Frontier Markets: Don't Miss the First Mover Advantage 27
Field Note: Kazakhstan 34

Chapter Four: Getting Down to Business: How to Invest in Emerging Markets 37

Chapter Five: Is There a Right Way to Invest?: Comparing Investment Styles 48

Chapter Six: Researching Emerging Markets: Always Keep an Open Mind 57
Field Note: Czech Republic 71

Chapter Seven: The Reality of Risk: And Why Not to Fear It 75

Chapter Eight: Timing Market Factors: Currencies: Why a Crisis Can Be the Best Time to Buy 85
Field Note: South Korea 93

Chapter Nine: It's Called Volatility: What Goes Up Comes Down, and What Goes Down Comes Back Up 97

Chapter Ten: The Importance of Being Contrary: Don’t Follow the Crowd 105

Chapter Eleven: The Big Picture and the Small Picture: A Case Study of Russia 113
Field Note: Russia 126

Chapter Twelve: Pri·va·ti·za·tion: The Trend That Can Bring Huge Opportunities 129

Chapter Thirteen: Boom to Bust: How, When, and Why? 139

Chapter Fourteen: Don't Get Emotional: How to Profit from the Panic 151

Chapter Fifteen: Turning Fear into an Advantage Instead of a Disadvantage: A Case Study of Thailand 161

Chapter Sixteen: The Crisis Bargain Bin: Taking the Long-Term View in the Aftermath
of a Crisis 169

Chapter Seventeen: Overcoming Irrational Market Panic: Learning to Be Objective 181
Field Note: Brazil 191

Chapter Eighteen: The World Belongs to Optimists: Golden Investment Attributes and Rules 197

Acknowledgments 205

About the Author 207

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Author Information

Mark Mobius, Ph.D., Executive Chairman of Templeton Emerging Markets Group, currently directs analysts based in Templeton's 17 emerging markets offices and manages the emerging markets portfolios.
Dr. Mobius has spent more than 40 years working in emerging markets all over the world. He joined Franklin Templeton Investments in 1987 as president of the Templeton Emerging Markets Fund, Inc. In 1999, he was appointed joint chairman of the Global Corporate Governance Forum Investor Responsibility Taskforce of the World Bank and Organization for Economic Cooperation and Development.
Awards include: (1) "50 Most Influential People" by Bloomberg Markets Magazine in 2011, (2) "2010 Africa Investor Index Series Awards" by African Investor, (3) "Emerging Markets Equity Manager of the Year 2001" by International Money Marketing, (4) "Ten Top Money Managers of the 20th Century" in a survey by the Carson Group in 1999, (5) "Number One Global Emerging Market Fund" in the 1998 Reuters Survey, (6) "1994 First in Business Money Manager of the Year" by CNBC, (7) "Closed-End Fund Manager of the Year" in 1993 by Morningstar and, (8) "Investment Trust Manager of the Year 1992" by Sunday Telegraph. Dr. Mobius was also named by Asiamoney magazine in 2006 as one of their "Top 100 Most Powerful and Influential People." Asiamoney said, he "...boasts one of the highest profiles of any investor in the region and is regarded by many in the financial industry as one of the most successful emerging markets investors over the last 20 years. Despite tough times during the financial crisis nine years ago, he still commands a strong following in the investment world and is influencing the direction of billions of investment dollars."
Dr. Mobius earned bachelor's and master's degrees from Boston University, and a Doctor of Philosophy (Ph.D) in economics and political science from the Massachusetts Institute of Technology. He is the author of the books Trading with China, The Investor's Guide to Emerging Markets, Mobius on Emerging Market, Passport to Profits, Equities - An Introduction to the Core Concepts, Mutual Funds - An Introduction to the Core Concept, Foreign Exchange - An Introduction to the Core Concepts and Mark Mobius - An Illustrated Biography.

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Press Release

May 02, 2012
Mark Mobius’ new emerging market investment guide equips investors with information needed to successfully navigate the world’s fastest growing markets

The International Monetary Fund (IMF) estimated that emerging economies would grow by 5.7% in 2012, four times faster than the 1.4% growth estimated for developed countries. While there are no guarantees of investment success in emerging markets, Mark Mobius, Executive Chairman of Templeton Emerging Markets Group offers plenty of good, solid lessons needed for taking advantage of the best investment opportunities  in his new book, ‘The Little Book of Emerging Markets’ (Wiley; April 2012; ISBN: 978-1-1181-5381-9; available in hardcover and e-book formats; US$29.95).

In this book, Mark Mobius explains the ins and outs of emerging market investment with guidance on how to pick the industries and companies mostly likely to boom, why policies and regulation are vital to making intelligent investment decisions, and how to recognize genuine opportunities.

“By offering investors the opportunity to invest in a “younger generation of emerging markets”, frontier markets provide an attractive investment. Many of the characteristics that have made emerging markets fascinating to investors are now becoming increasingly evident in frontier markets. These characteristics include: positive economic trends such as high growth, high potential for capital market development as well as the presence of attractively valued companies,” Mark Mobius said.

Having worked in emerging countries for more than forty years, Mark Mobius has learned a great deal about how these markets operate and where money can be made in them. Now, with ‘The Little Book of Emerging Markets’, he puts his approach to these markets in perspective, with discussions of:

  • The importance of emerging markets as an investment destination
  • Investment instruments that allow access to these markets—from emerging market mutual funds to depository listings of emerging market companies
  • The realities of emerging market risk and how to capitalize on it
  • Finding future growth in frontier markets, which are younger and less developed than emerging markets
  • Profiting from a firm understanding of the macro and micro views of an emerging market

Throughout the book, "Field Notes" from Mobius's recent trips to countries considered to have emerging or frontier markets are included. These notes highlight industries to watch out for and offer a glimpse into the sentiment there.

This 208-page pocket-sized book is written in a straightforward and accessible style to guide investors to find the best possible investments within the emerging markets.

More information of the book is available online at: http://www.wiley.com/buy/9781118153819.

Mobius also published a second edition of his book, Passport to Profits: Why the Next Investment Windfalls Will be Found Abroad and How to Grab Your Share, Revised Edition (Wiley; February 2012; 978-1-1181-5384-0) this year. For additional information about the revised edition, please visit http://bit.ly/K1zazy

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