Business Model You: A One-Page Method For Reinventing Your Career
The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.
This book shows readers how to:
- Understand business model thinking and diagram their current personal business model
- Understand the value of their skills in the marketplace and define their purpose
- Articulate a vision for change
- Create a new personal business model harmonized with that vision, and most important, test and implement the new model
When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
Learn to use the key tool for describing and analyzing organizational and personal business models.
Chapter 1 Business Model Thinking: Adapting to a Changing World 19
Chapter 2 The Business Model Canvas 25
Chapter 3 The Personal Business Model Canvas 53
Revisit your life direction and consider how you want to align your personal and career aspirations.
Chapter 4 Who Are You? 81
Chapter 5 Identify Your Career Purpose 133
Adjust — or reinvent — your work life using the Canvas and discoveries from previous sections.
Chapter 6 Get Ready to Reinvent Yourself 161
Chapter 7 Re-Draw Your Personal Business Model 175
Learn to make it all happen.
Chapter 8 Calculate Your Business Value 209
Chapter 9 Test Your Model in the Market 223
Chapter 10 What's Next? 243
Read more about the people and resources behind Business Model You.
The Business Model You Community 252
Creator Bios 254
Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com.
Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.
When translator Mika Uchigasaki attended a personal business model workshop in Seattle last April, she discovered more about her career than she’d bargained for.
Perched on overstuffed, red velvet chairs, participants struggled to summarize their work lives on single sheets of paper – and Uchigasaki got stuck. The “What I Do” and “How I Help Customers” sections of her personal business model were identical: Both said translate legal documents between Japanese and English.
But with prompting from the workshop leader, Uchigasaki finally redefined her “How I Help Customers” statement as creating persuasive documentation to win multimillion-dollar lawsuits.
As she considered the change, Uchigasaki’s eyes shone. “This is a new way of thinking for me,” she said. “I’ve been searching for a new model for my work. I think I’ve found it.”
Uchigasaki is among a growing number of people using a new tool to rethink their careers. The single-page, nine-section personal business model is a twist on the Business Model Canvas, a tool for depicting how organizations operate. The Canvas, described in the international bestseller Business Model Generation, has been adopted by thousands of organizations as an effective way to describe and reinvent organizational business models.
While working on Business Model Generation, the authors realized that the Canvas could be applied to individuals as well. In many ways, “organizations are simply plural forms of individuals,” says Kim Korn, a management consultant.
Korn belongs to a community of more than 600 personal business model enthusiasts from 43 countries that, together with the Business Model Generation authors, wrote a new book on the personal business model methodology entitled Business Model You: A One-Page Method For Reinventing Your Career (Wiley; ISBN: 978-1-1181-5631-5; $27.95; March 2012). Chinese, German, French, and Dutch rights to the new work were sold before the English language edition of the book was released, testifying to Business Model You’s international appeal.
“Most of us lack a structured way to reinvent ourselves, even though changing workplace business models are making professional and personal life more challenging than ever,” says Business Model You lead author Tim Clark. “The new book offers a simple, structured way to optimize the most important business model of all: business model you.”
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