Advanced Web Metrics with Google Analytics, 3rd Edition
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Do you think you've discovered an error in this book? Please check the list of errata below to see if we've already addressed the error. If not, please submit the error via our Errata Form. We will attempt to verify your error; if you're right, we will post a correction below.
|6||176||Text correction: Error in code
In the second line of code under Back Up: Keeping a Local Copy of Your Data, an extraneous underscore character "_" has been added to the end of the line.
The correct code is:
var _gaq = _gaq || ;
|7||221||Text correction: Error in code
The code listing under Track the Purchaser's intent is incorrect.
The correct code is:
<a href="https://www.secure-site.com/?store=parameters onclick="_gaq.push(['_trackTrans']); return false;">
Continue to Purchase</a>
|8||309||Text correction: Segmenting Social Network Visits
In order to conform to the text shown in Figure 8.28, the first sentence after the figure should read: "...I have set an OR condition to match if the campaign medium is set to social media."
|9||336||Text correction: Error in code under Tracking Error Pages and Broken Links
In the last line of code on the page, delete the last single-quote.
The end of the line should read:
|12/6/12||1st & 2nd|
|9||341-2||Text clarification: Discrepancy between text and Figure 9.20
Under "Differentiating PPC Network Partners", step 1 references "Custom Field 1", but the image examples in Figure 9.20 show "Custom Field 2" being used. In fact, the name of the custom field is not important ? you just need to select one of them (two to choose from).
|10||372-3||Error in list of e-commerce conversion measurement methods
The four bullet points at the bottom of p372/top of 373 should indicate division, not multiplication.
"...conversions × total number..." should be
"...conversions / total number..."
|7 & 8||Errors in Figures
Figures 7.15 and 8.15 have minor errors in 1st printing copies of the book, resulting in discrepancies with the text. For a short description of the discrepancy and a downloadable corrected image file, go to the Resources and Downloads tab on this page.