Luxury Brand Management: A World of Privilege, 2nd EditionISBN: 978-1-118-17176-9
Hardcover
320 pages
August 2012
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CHAPTER 1 The Concept of Luxury 1
CHAPTER 2 Specificities of the Luxury Industry 27
CHAPTER 3 Major Luxury Sectors 51
CHAPTER 4 The Power of the Luxury Brand 91
CHAPTER 5 The Luxury Client 117
CHAPTER 6 Brand Analytical Tools 139
CHAPTER 7 Managing Creation 189
CHAPTER 8 Communication 215
CHAPTER 9 International Distribution 241
CHAPTER 10 Retailing 261
CHAPTER 11 Licensing Strategy 285
CONCLUSION 303
Index 307
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Luxury Brand Management: A World of Privilege, 2nd Edition (US $60.00)
-and- Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support (US $60.00)
Total List Price: US $120.00
Discounted Price: US $90.00 (Save: US $30.00)
