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E-book
Luxury Brand Management: A World of Privilege, 2nd EditionISBN: 978-1-118-17179-0
E-book
320 pages
May 2012
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Other Available Formats: Hardcover
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Introduction xv
CHAPTER 1 The Concept of Luxury 1
CHAPTER 2 Specificities of the Luxury Industry 27
CHAPTER 3 Major Luxury Sectors 51
CHAPTER 4 The Power of the Luxury Brand 91
CHAPTER 5 The Luxury Client 117
CHAPTER 6 Brand Analytical Tools 139
CHAPTER 7 Managing Creation 189
CHAPTER 8 Communication 215
CHAPTER 9 International Distribution 241
CHAPTER 10 Retailing 261
CHAPTER 11 Licensing Strategy 285
CONCLUSION 303
Index 307
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