UnMarketing: Stop Marketing. Start Engaging, Revised and Updated

What’s it mean to be a top influencer in social media? Ask Scott Stratten, author of the Revised and Updated edition of UnMarketing: Stop Marketing. Start Engaging. As President of Un-Marketing, Scott is an expert in Viral, Social, and Authentic Marketing. In December 2011, Forbes.com listed Scott 5^th on the Top 10 list of social media influencers.

Forbes.com presented their social pull research through PeekAnalytcis and explained, “PeekAnalytics measures not only the size of the consumer audience, but their quality in terms of their network size, social participation and their ability to spread a message further.” What separates Scott amongst other influencers is his inherent ability to UnMarket. He understands how to position a trusted expert in front of a target market, so when someone has a need, they are the one chosen.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, Scott ran his “UnAgency” for nearly a decade before focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments. When these brands need help guiding their way through the viral/social media and relationship marketing landscape, Scott is their go-to.

In 2010, Scott’s journey with the first edition of UnMarketing started with a simple tweet, “Who wants an UnBook Tour stop in their city? Several cities later, Scott was traveling to audiences across the country in exchange for book sales. Scott reverses the old techniques of marketing to gain fulfilling business-customer relationships. His passion and witty personality comes out most when speaking on stage, preaching engagement. Scott’s UnBook Tour will continue with the Revised and Updated edition of UnMarketing.

For generations, marketing has been hypocritical. We’ve been taught to market to others the way we hate being marketed to; yet we're all aware that no one likes to be marketed to! People don't read newspapers for the ads; they don't sit by the phone waiting for a cold call; and no one rushes to their mailbox looking for junk mail. Scott teaches how to unlearn the old way of marketing and begin UnMarketing by building relationships through Twitter, Facebook, LinkedIn, and Google+.