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E-book
Elite China: Luxury Consumer Behavior in ChinaISBN: 978-1-118-17921-5
E-book
600 pages
December 2011
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Other Available Formats: Paperback
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Acknowledgments ix
Foreword xi
Introduction: Understand China's Elite, Understand China's Future xiii
Chapter 1: Luxury Consumption and China's Elite 1
Chapter 2: The Confused Concept of "Luxury" 19
Chapter 3: Consumer Value Systems in 21st-Century China 31
Chapter 4: A Typology of Chinese Luxury Consumers 69
Chapter 5: Habits, Lifestyles, Locations 99
Chapter 6: Opportunities for Chinese Luxury Brands 141
Conclusion 179
Appendix 195
Index 203
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