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The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker

ISBN: 978-1-118-17924-6
280 pages
November 2011, Jossey-Bass
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Description

The strategy and marketing wisdom of Peter Drucker, compiled into one handy guide

Peter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and student Robert Swaim has distilled Drucker's most important business strategies and philosophies into one valuable book. Swaim recounts and compiles Drucker's insight on growth, strategic planning, sales, marketing, innovation, and a wealth of other vital business topics. For anyone who wants to get to know the real Drucker, without digging through all of his books and articles, The Strategic Drucker is a valuable resource.

Robert Swaim, PhD (Beijing, China), has taught at numerous universities around the world and collaborated with Peter Drucker in developing an MBA and executive development program for Chinese executives and managers.

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Table of Contents

Acknowledgments.

Preface: Peter F. Drucker (1909–2005).

Chapter 1 Drucker on Managing Growth.

Chapter 2 Strategy and the Purpose of a Business.

Chapter 3 Dissecting the Interview and Drucker on Marketing.

Chapter 4 The Five Deadly Business Sins.

Chapter 5 Innovation and Entrepreneurship.

Chapter 6 Getting Rid of Yesterday.

Chapter 7 External Growth Strategies.

Chapter 8 Family Business Management.

Chapter 9 Drucker and the Next Society.

Chapter 10 Planning and Managing Organizational Change.

Chapter 11 Strategic Planning: The Entrepreneurial Skill.

Chapter 12 Strategic Decision Making.

Appendix A Strategic Management Application Tools.

Bibliography.

Index.

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Author Information

Robert W. Swaim, Ph.D., combines over 40 years of practical international business experience with a distinguished record of teaching and graduate level research in the field of management and executive development. He collaborated with Peter Drucker in developing Drucker’s over-65 years of contributions to management thinking into an EMBA and Executive Development Program for Chinese executives and managers in China.

Dr. Swaim is president of the Coto Group, Inc., a management consulting firm which provides corporate finance and other advisory services to both privately held and public companies on the domestic and international levels.

He has held executive positions with the Geneva Companies, a middle market merger and acquisition firm, Occidental Petroleum where he was instrumental in the integration of the Cities Services Companies, the second largest acquisition in U.S. history at the time, and sales and marketing positions with Mobil Oil and Xerox.

Dr. Swaim completed his doctoral work at Claremont Graduate University (Drucker Graduate School of Management) and also holds an MA in Management from Claremont; an MBA from Pepperdine University; and a BBA from the University of Pittsburgh. He has served as Associate Professor of Management and Organization Development for the University of San Francisco Graduate School.

Based in Beijing, Dr. Swaim is a Visiting Distinguished Professor of Management and has taught strategy, marketing and other EMBA courses for the University of International Business & Economics (Beijing), Beijing Institute of Technology and Renmin University (Beijing).

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Reviews

Over the years I have read most of what Drucker has written and I found this a fresh and clear assembly of Drucker’s original thought. The book brought back many memories and again created new insights for me as we help our clients face growth issues in challenging times.--J. Michael Marks, Managing Partner, Indian River Consulting Group

Since Drucker's 100 years of business acumen encompass both the Great Depression of the 1930s and the rise of the global capital markets of today, his analysis is of particular value to anyone trying to understand and navigate their business through the current economic turmoil. This book is well organized, providing a reader or a student of management a sensible and easy to follow guide to Drucker's advice. Swaim writes in a clear fashion delivering Drucker's multiple messages and advice assembled over hundreds of books and articles into one easy-to-read volume. Dr. Swaim has managed to blend the theoretical needs with a practical approach for anyone seeking to use Drucker's approach to build a successful business. This blend of theory and practical is unique in Drucker literature and would have been applauded by Drucker.--Professor Douglas M. Astolfi, Saint Leo University

This excellent book started as a 12-day training program designed by Dr. Swaim for high-potential employees at 3M China. In the program participants studied what are now chapters in the book, applied key points in action learning projects, and actually solved real problems that the company was facing. This book lays out the same practical content we found so useful in our training program at 3M. I'm sure that after reading it, you will feel the same.--John Nesheim, Human Resources Director, 3M Asia Pacific

I highly recommend this book to CEOs and other business managers from senior executives to students. It provides both an in-depth review of Drucker’s management concepts around the subject of strategy and an inspirational source of ideas to manage and execute strategy at this time of unprecedented change around the world.--Rudy A. Champa, Managing Director, Strategy Partners International

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