Video Marketing For DummiesISBN: 978-1-118-18876-7
Paperback
408 pages
May 2012
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Introduction 1
Part I: Creating Effective Marketing Videos 7
Chapter 1: Video Marketing from the Ground Up 9
Chapter 2: Integrating Video into Your Marketing 19
Chapter 3: Choosing Types and Styles of Marketing Videos 35
Chapter 4: Scripting the Right Message 47
Part II: Preparing for Production 69
Chapter 5: Producing a Marketing Video on a Budget 71
Chapter 6: Finding the Perfect Location to Shoot 85
Chapter 7: Assembling Your Cast and Crew 99
Chapter 8: Making It Legal: Crossing the T's and Dotting the I's 117
Part III: Shooting Your Video 131
Chapter 9: Gearing Up 133
Chapter 10: Let There Be Light 149
Chapter 11: Sounds Good: Getting Great Audio 157
Chapter 12: Conducting the Big Shoot 169
Part IV: Editing and Polishing Your Video 189
Chapter 13: Choosing Your Editing Software 191
Chapter 14: Planning First, Cutting Second 209
Chapter 15: Working with Music and Other Audio 231
Chapter 16: Adding Titles and Visual Effects 249
Part V: Posting and Promoting Your Video 265
Chapter 17: Sharing Your Video on YouTube and Other Platforms 267
Chapter 18: Incorporating Marketing Videos into Your Website 287
Chapter 19: Promoting Your Video with Social Media 303
Chapter 20: Using Search Engine Optimization and Paid Ads 319
Chapter 21: Measuring Results and Improving Your Video 337
Part VI: The Part of Tens 351
Chapter 22: Ten Video Marketing Don'ts 353
Chapter 23: Ten Nonmarketing Uses for Business Video 359
Chapter 24: Ten Video Marketing Resources 363
Index 371
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