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Small Business For Dummies, 4th Australian and New Zealand Edition

ISBN: 978-1-118-22287-4
424 pages
August 2012
Small Business For Dummies, 4th Australian and New Zealand Edition (1118222873) cover image


Secure your business success with this best-selling guide

Thinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales.

  • Find out what works for you — decide whether to start from scratch, buy an existing business or purchase a franchise
  • Build a business plan — develop a blueprint for business success with a winning business plan
  • Develop a marketing strategy — find your unique selling point, build your brand and set sales goals
  • Understand the importance of customer service — deliver beyond expectations, listen to customers and transform complaints into sales
  • Ramp up your management skills — understand your legal obligations as an employer, recruit the best employees and build a great team
  • Succeed online — develop a website, secure high rankings on the search engines and build online sales
  • Keep your business profitable — understand Profit & Loss reports, manage profit margins and set budgets
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Table of Contents

Introduction 1

Part I: First Steps 7

Chapter 1: Is Small Business for You? 9

Chapter 2: Buying a Business 25

Chapter 3: Getting into the Franchising Game 41

Part II: Jump In, Get Wet 57

Chapter 4: Planning for Success 59

Chapter 5: Getting the Legals Right 77

Chapter 6: Financing Your Business 99

Part III: Killer Marketing 115

Chapter 7: Creating Your Marketing Plan 117

Chapter 8: Developing Online Strategies 137

Chapter 9: Making Service Your Business 159

Part IV: People Power 177

Chapter 10: Becoming an Employer 179

Chapter 11: The Art of Management 201

Part V: High Finance 221

Chapter 12: Cooking the Books 223

Chapter 13: Understanding Financial Statements 243

Chapter 14: Calculating Margins and Ratios 265

Chapter 15: Taming the Tax Tyrant 281

Part VI: Horses for Courses 303

Chapter 16: Especially for Retailers 305

Chapter 17: Especially for Manufacturers and Wholesalers 325

Part VII: The Part of Tens 343

Chapter 18: Ten Things to Do If You Hit Hard Times 345

Chapter 19: Ten Ways (Almost!) to Make Technology Your Friend 353

Chapter 20: Ten Tips for Selling Your Business 363

Index 373

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Author Information

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including MYOB® Software For Dummies, 6th Edition and QuickBooks® QBi For Dummies.
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