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When: The Art of Perfect Timing

ISBN: 978-1-118-22611-7
304 pages
August 2013, Jossey-Bass
When: The Art of Perfect Timing (1118226119) cover image
An elegant and counterintuitive guide to achieving perfect timing

Timing is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only what to do, but when to do it. Act too early—or too late—and the results can be disastrous. Based on a 20-year investigation into more than 2,000 timing issues and errors, When presents a single and practical approach for dealing with timing in life and business. Good timing, Albert argues, is not just a matter of luck, intuition, or past experience—all of which may be unreliable—but a skill. He describes that skill and details the tools and methods needed to conduct a successful timing analysis.

  • The book is the first to offer an efficient and comprehensive way to think through any timing issue
  • Filled with dozens of lively stories illustrating good and bad timing in all walks of life—business, warfare, medicine, sports, entertainment and the arts
  • Written by Stuart Albert, one of the foremost timing experts in the world and developer of the first practical, research-based method for turning the skill of timing into a competitive advantage

Engaging and counterintuitive, When will show everyone, regardless of the work they do, or the life they live, that "it's all in the timing."

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Preface ix

Introduction 1

1 Sequence 25

2 Temporal Punctuation 47

3 Interval and Duration 79

4 Rate 109

5 Shape 129

6 Polyphony 155

7 Using the Lenses: The Timing of Dissent 191

8 A Timing Analysis: Seven Steps 215

Coda: Re-Imaging the World 239

Appendix: Temporal Architecture: Concept and Field of Inquiry 247

Notes 249

Acknowledgments 263

About the Author 267

Index 269

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Stuart Albert is one of the foremost timing experts in the world. He is professor at the University of Minnesota’s Carlson School of Management and has been a visiting scholar at Harvard and at M.I.T. The developer of a practical, research-based method for managing timing in business, Albert has worked with small and medium-sized companies, as well as large multi-nationals, to help executives better decide and manage issues of timing. His patent on the interpretation of movement in time was featured in the New York Times.
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August 19, 2013
When: The Art of Perfect Timing

When: The Art of Perfect Timing 

By Stuart Albert 

An elegant and counterintuitive guide to achieving perfect timing in business 

“This detail-rich, case-study-based volume is a truly unique addition to the business literature, and Albert’s common-sense points will prove a boon to readers eager to make time count.”

Publishers Weekly

Timing matters. And it matters in every aspect of business: from the launch of a new product, to decisions about when to change strategic direction, spin off part of a company, accept a counteroffer or invest in new equipment. History if full of innovation products and services that failed because they were too early. And on the flip side, in a word racing on steroids: the fatal flaw is being too late. Many strategies would have worked if only they had executed earlier.

Based on a 20-year investigation into more than 2,000 timing issues and errors in business, politics, and even warfare, WHEN: The Art of Perfect Timing (Jossey-Bass; 978-1-118-22611-7; August 2013; e-book available; $26.95) by Stuart Albert presents a single and practical approach for dealing with timing in life and business. When is for executives in all fields and for people at every level of organization where it is important to get timing right. Good timing, Albert argues, is not just a matter of luck, intuition, or past experience--all of which may be unreliable--but a skill. Albert describes that skill and how it can be acquired by anyone who deals daily with the four classic issues of timing:

•     When to act: When shows how to analyze the situation and decide on the best time to move.

•     Risk factors: When helps you identify timing risks in advance and act in a way that will minimize uncertainty and have a positive impact on the outcome.

•     How to proceed: When will show you that success is determined not merely by what we do, but by our choice of "temporal design"--meaning the right rate, sequence, and rhythm for implementing a course of action.

•     Identifying timing issues in advanceWhen offers a way to identify and manage timing issues so that you are not blindsided by what could have been anticipated or prevented and was not.

Time spent building timing skills are well spent if organizations want to spot opportunities first, execute on them and avoid costly mistakes. When will have a powerful new way of looking at what we do every day. All of our business actions and activities will be better timed, and hence, likely to succeed.

 

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