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Identity Shift: Where Identity Meets Technology in the Networked-Community Age

ISBN: 978-1-118-22898-2
216 pages
October 2011
Identity Shift: Where Identity Meets Technology in the Networked-Community Age (1118228987) cover image
Explore the intersection of technology and identity

Does technology cause a shift in how we perceive our relationships and ourselves?
 
To find the answer, global communications leader Alcatel-Lucent commissioned an extensive research study. Subjects crossed geographic, generational, socioeconomic, and cultural boundaries. Hundreds of hours of documented observation and interviews with real people led to the fascinating conclusions in these pages. While technology will never define us, this study reveals how profoundly it influences the way we define ourselves.

Coverage includes:

The 3-P Model of Identity
Presentation: The Mirror Image 
Protection: Exposing the Blind Spots 
Preference: The (Un)Conscious Filter of (In)Finite Choice 

The Universal Laws 
The Law of Learned Helplessness: Failure Is the Only Option 
The Law of Illusion: Lie to Me 
The Law of Recall: Taking It from the Top 
Rationalization: Finding Harmony in the Discord 

Identity through the Life Stages 
Teenage Growing Pains
Emerging Adulthood: In Search of the Ideal
The "Meet" Market 
The Parent Puzzle 
The Midlife Rebirth 

Who Are We Becoming?

Whether your interest lies in sociology, psychology, marketing or technology, Identity Shift examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse.

 

 

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Prologue: Who Are You? xvii

Part 1: The 3-P Model of Identity 1

Chapter 1: Presentation: The Mirror Image 3

Chapter 2: Protection: Exposing the Blind Spots 13

Chapter 3: Preference: The (Un)Conscious Filter of (In)Finite Choice 25

Chapter 4: Trust: Meeting at the Crossroads of Identity 37

Part 2: The Universal Laws 49

Chapter 5: The Law of Learned Helplessness: Failure Is the Only Option 51

Chapter 6: The Law of Illusion: Lie to Me 63

Chapter 7: The Law of Recall: Taking It from the Top 75

Chapter 8: Rationalization: Finding Harmony in the Discord 87

Part 3: Identity Through the Life Stages 99

Chapter 9: Teenage Growing Pains 101

Chapter 10: Emerging Adulthood: In Search of the Ideal 113

Chapter 11: The "Meet" Market 125

Chapter 12: The Parent Puzzle 139

Chapter 13: The Midlife Rebirth 153

Epilogue: Who Are We Becoming? 163

Appendix: Through the Lens of Research 173

Citations189

Index201

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Allison Cerra is Vice President of Marketing, Communications, and Public Affairs for Alcatel-Lucent in the Americas Region. She has 15+ years of marketing, sales, and product management experience.

Christina James is a Director of Solutions Marketing at Alcatel-Lucent. Her more than 15 years of experience include marketing and communications in the technology sector.

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