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Creating Video for Teachers and Trainers: Producing Professional Video with Amateur Equipment

ISBN: 978-1-118-23675-8
350 pages
April 2012, Pfeiffer
Creating Video for Teachers and Trainers: Producing Professional Video with Amateur Equipment (1118236750) cover image
Incorporating advice from message design and multimedia research, this practical guide helps trainers plan, produce, edit, and distribute compelling, professional video, using inexpensive or free consumer-grade equipment and software. Paralleling the work process a teacher or trainer would follow, the guide shows how to "tell a story" that will engage an audience and enables trainers to create instructional videos for a wide variety of uses and traditional and digital media.
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Acknowledgments xv

Introduction xvii

SECTION I: PLANNING AND MANAGING VIDEO PROJECTS 1

CHAPTER ONE: WHY VIDEO? WHY NOW? 3

Demonstration of Procedures 4

Presentation by an Expert 4

Introduction to a Case Study 4

Excerpt of a Dramatic Production 5

Show a Process 5

Virtual Tours 6

Why Video? 6

Low Cost of Equipment and Software 7

Reduced Expectations of Quality 8

Traps for the Unwary 8

CHAPTER TWO: ONE TIME THROUGH THE PROCESS—A 30,000-FOOT VIEW 11

Treatment 13

Media Specification 14

Prototypes 16

Script Site 17

Concurrent Work 18

Shot List 19

The Shoot 19

Edit 20

Site Construction—HTML Pages 21

Final Assembly and Test 22

Launch and Distribution 22

CHAPTER THREE: PLANNING 25

Goals and Objectives 25

ID Considerations—First Principles, Solving Problems 26

Integrating Video with Other Media 29

Story and Character 31

CHAPTER FOUR: WRITING THE SCRIPT 35

Organization 36

Treatment 36

Format 37

Writing 39

Write in Active Voice 40

Personalize the Writing 40

Think Visually 41

Style Guide 41

Integration with Other Media 42

Script Breakdown 42

CHAPTER FIVE: OTHER WAYS TO PRODUCE VIDEO 45

Webcams 45

Screen Recorders 47

After Capture, You Will Want to Edit 48

Adobe Flash Animations 48

Single Frame Animations 49

CHAPTER SIX: MANAGING VIDEO PROJECTS 51

Complexity 51

Defining the Project 52

Planning 53

Tasks/Activities 53

Roles 57

Resources 58

Adjusting the Schedule 58

Executing 60

Monitoring 60

Reporting and Controlling 62

Delivering and Closing 62

CHAPTER SEVEN: YOUR ASSIGNMENT 1 65

Plan 65

Script 65

SECTION II: ESSENTIAL EQUIPMENT 67

CHAPTER EIGHT: CAMCORDERS 69

Video Formats 69

Lens 71

Sensors 74

Resolution and Size 74

Storage Media 74

Necessary Features 75

CHAPTER NINE: USING THE CAMCORDER 77

Composition 77

Common Shots 78

Camera Movement 83

Zooms 84

CHAPTER TEN: LIGHTS AND LIGHTING 87

Color and Intensity 87

Basic Lighting Equipment 90

Basic Lighting Setups 94

Lighting Problems 97

CHAPTER ELEVEN: MICS AND SOUND 101

The Importance of Sound 101

Kinds of Mics 102

Mic Setups and Use 107

Voice-Over vs. Sync Sound 108

CHAPTER TWELVE: YOUR ASSIGNMENT 2 EDIT IN CAMERA 111

Plan 111

Shoot 111

SECTION III: PRODUCTION 113

CHAPTER THIRTEEN: SELECTING AND SURVEYING LOCATIONS 115

Back to the Script 115

Location Survey 116

Shots and Camera Angles 116

Lighting and Electrical Power 117

Specific Locations: Offices 117

Specific Locations: Homes 118

Specific Locations: Factories, Shops, Warehouses, and Labs 119

Exteriors 120

Commercial and Retail Locations 121

Location Releases 121

Green Screen—Any Location, Any Time 121

CHAPTER FOURTEEN: PLANNING THE SHOOT 123

Props 123

People 126

Equipment 126

Schedules 127

CHAPTER FIFTEEN: THE DAY OF THE SHOOT 133

Set Up 133

Blocking and Walkthrough 134

Camera Rehearsal 135

The Actual Shoot 136

Ambient Sound 136

Tear Down 137

CHAPTER SIXTEEN: YOUR ASSIGNMENT 3 PLAN AND SHOOT 139

Plan 139

Shoot 139

SECTION IV: POST-PRODUCTION 141

CHAPTER SEVENTEEN: VIDEO EDITING 143

Essential Software 143

A Simple Event Shoot 146

A Planned Instructional Video 151

Cut-Ins and Cut-Aways 152

Intercutting 152

Green Screen 153

CHAPTER EIGHTEEN: AUDIO EDITING 155

Cleaning Up Camcorder Sound 155

Voice-Over Narration 157

Sound Effects 157

Music 158

Wild Sound 158

CHAPTER NINTEEN: EFFECTS 161

Transitions 162

Titles 162

CHAPTER TWENTY: YOUR ASSIGNMENT 4 165

Edit 165

Make a DVD 165

SECTION V: DISTRIBUTION AND USE 167

CHAPTER TWENTY ONE: VIDEO ON OPTICAL MEDIA 169

CD, DVD, Blu-Ray 169

Video on CD 170

DVDs 171

Blu-Ray 171

Making the Disc 172

CHAPTER TWENTY TWO: VIDEO ON THE WEB 173

Adobe Flash 174

MPEG and MPEG-4 174

HTML5 175

Development: Finer Points 177

Use of Media 177

Human Resources 178

Fine-Tuning for the User’s Environment 178

Video Options 178

CHAPTER TWENTY THREE: USING VIDEO IN YOUR TEACHING AND TRAINING 181

Stand-Alone Video 181

Problem-Centered 182

Prior Knowledge 182

Demonstration 183

Practice and Feedback 184

Integration 184

Video Story by an Expert 185

Documentation 185

Video in PowerPoint or Similar Products 185

File Formats 186

Moving to a Different Computer 186

Web Video 186

References 189

About the Author 191

Index 193

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Timothy W. Spannaus is instructional technology program coordinator and senior lecturer at Wayne State University in Detroit. He teaches classes in interactive technologies including web design, multimedia, digital video and message design. In addition he directs the Certificate in University Teaching program.

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