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Social Media for Educators: Strategies and Best Practices

ISBN: 978-1-118-23786-1
183 pages
March 2012, Jossey-Bass
Social Media for Educators: Strategies and Best Practices (1118237862) cover image


Tap into the power of social media and increase course effectiveness! Faculty will learn to choose the appropriate social media tool for the intended learning outcome, design engaging and innovative activities, and better meet pedagogical needs. In addition, the author offers strategies for assessing and documenting the effectiveness of using these tools in your course. Administrators and student affairs professionals will also find a wealth of information useful for planning faculty development programs and communicating with students.

Although the book focuses on higher education, tools and techniques presented here can be easily generalized for K–12 classrooms or organizational learn­ing. The best practices and faculty development tips can be informative for individuals involved in any kind of professional development or network-building.

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Table of Contents

List of Tables, Figures, and Exhibits vii

Preface xi

Acknowledgments xvii

About the Author xix

PART ONE: Background 1

ONE Why Social Media? 3

TWO Preparing to Use Social Media 15

PART TWO: Social Media: What Do We Do with It? 33

THREE Increasing Communication and Encouraging Contact 35

FOUR Developing a Richer Learning Experience 51

FIVE Building Cooperation and Feedback Through Dialogue 65

PART THREE: Other Considerations in Implementation 77

SIX Guiding Social Media in Our Institutions 79

SEVEN Evaluating Social Media 89

Appendix A Sample Social Bookmarking Activity 97

Appendix B Sample Survey Items 101

References 105

Resources 113

Index 115

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Author Information

Tanya Joosten is the interim director at the University of Wisconsin – Milwaukee Learning Technology Center (LTC) and teaches in the Department of Communication. She also leads several UWM social media initiatives and the EDUCAUSE social media constituent group.

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"At last, a book that provides a straightforward discussion of the pedagogical reasons to use social media, and how to effectively use the tools to enhance learning experiences. A practical must-have!" —Rita-Marie Conrad, instructional strategist and technologist, Duke University School of Nursing; coauthor, Engaging the Online Learner and The Online Teaching Survival Guide

"This insightful and in-depth exploration effectively makes a case for embracing the best characteristics of social media to foster deeper learning experiences, promote collaboration, and provide timely feedback. This book is a can't-miss for educators." —Amy M. Collier, associate director for technology and teaching, Center for Teaching and Learning, Stanford University

"Thought about using social media in your online courses but don't know where to begin? Joosten's comprehensive hands-on book describes step-by-step how social media can add richness to your course content and have a positive impact on student outcomes." —Rosemary Lehman and Simone ConceiÇão, eInterface; coauthors, Creating a Sense of Presence in Online Teaching and Managing Online Instructor Workload

"Many faculty are hesitant to incorporate social media into their teaching for fear that it will be a distraction or too time consuming. Tanya Joosten has done a remarkable job outlining the benefits—and considerations—of doing so. Faculty who read this book will be able to make informed, educated decisions about the best approach to take." —John Dolan, director, digital media and pedagogy, College of the Liberal Arts, Penn State University

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