Social CRM For Dummies
Discover great ways to engage your customers through the social web
Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more.
- Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain
- Explains how to integrate social media into your CRM mix
- Shows how to use data and information gathered through social sites
- Helps you develop social KPIs and create content that gets results from your online community
Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.
Part I: Welcome to the World of Social CRM 7
Chapter 1: Implementing the New Social Business 9
Chapter 2: Meeting the New Kid on the Block: Social CRM 15
Chapter 3: Overcoming Challenges to Social CRM 29
Chapter 4: Courting the Social Customer 37
Part II: Building Your Social CRM Strategy 49
Chapter 5: Establishing the New Social Business Model 51
Chapter 6: Refreshing Marketing 2.0 for Social CRM 65
Chapter 7: Using the Social Media in Social CRM 73
Chapter 8: Aligning Sales in Social CRM 125
Chapter 9: Building a Customer Loyalty and Advocacy Program 157
Chapter 10: Creating Socially Relevant Customer Service 179
Chapter 11: Supporting the Age of Mobility 209
Part III: Developing a Social and Collaborative Business 225
Chapter 12: Building a Social Organization 227
Chapter 13: Enabling and Empowering Your Employees 237
Part IV: Measuring the Impact of Social CRM 257
Chapter 14: Analyzing Data to Drive Results 259
Chapter 15: Keeping Up with Evolving Technology 271
Part V: The Part of Tens 279
Chapter 16: Top Ten Enterprise-Level Social CRM Solutions 281
Chapter 17: Top Ten Customer Service–Centric Social CRM Solutions 289
Chapter 18: Top Ten Social CRM Thought Leaders 297
Chapter 19: Top Ten Small Business Social CRM Vendors 305
Chapter 20: Top Ten Cross-Channel Marketing Vendors 313
Kyle Lacy is an authority on applying social and digital media in both large and small businesses. Stephanie Diamond is a former marketing director for AOL and founder of Digital Media Works, Inc. Jon Ferrara is the founder and CEO of a social CRM company, Nimble, and cofounded CRM solution GoldMine.
Social CRM expert and Social CRM For Dummies co-author, Jon Ferrara, talks about how businesses need to change into a socially customer-centric business.
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Social CRM For Dummies (US $24.99)
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