Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Mobilized Marketing offers key insights from industry visionaries and mobile marketing pioneers, including Hipcricket senior executives, additional key personnel, case studies from company clients and tips on integrating and optimizing mobile marketing programs.

Hasen has been Hipcricket's CMO for five years. During that time, Hipcricket has conducted the vast majority of its industry-leading 175,000 campaigns for a growing number of brand-name companies such as MillerCoors, Nestle, Macy's, and Clear Channel. Named a Top CMO on Twitter (@jeffhasen), Hasen co-created the certification program for the Mobile Marketing Association. In the fall, he will lead certification training at the Direct Marketing Association's national conference.

Mobilized Marketing contains interviews with marketers from three dozen companies, including MillerCoors, ESPN, CNN, Simon Malls, Clear Channel, Microsoft, and the American Cancer Society.

Jeff Hasen explains, "I sought out, interviewed and chronicled the mobile journeys of some of the top marketing executives in the world. This book will enable readers to see what these marketers went through and apply those lessons to the achievement of their own mobile marketing objectives." Mobilized Marketing offers numerous mobile campaigns with tangible ROI, including:

-Ford and its dealers, which drove a greater than 14 percent lead conversion rate by adding mobile to its traditional advertising programs

-The Baltimore car dealership that combined radio and mobile to sell 34 cars in one day after not selling one in over a month

-The American Red Cross, which used mobile alerts to remind donors to give potentially life-saving blood to patients

"Today, billions around the world turn to their cell phones 24 hours a day--as alarm clocks, for daily computing tasks, as pipelines to their friends and family down the block and around the world, and increasingly as the vehicle to interact with brands - be it as part of a loyalty club or to research products and services and make purchases," Hasen said, "The latter has the largest ramifications for marketers."

Mobilized Marketing was written to help marketers determine how quickly they should adopt mobile, how much to invest, and how to become better equipped to ask the right questions. Hasen also shares how best to identify opportunities, sell mobile into an organization and, most importantly, move the needle on any business.