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The Good Fail: Entrepreneurial Lessons from the Rise and Fall of Microworkz

ISBN: 978-1-118-28327-1
304 pages
April 2012
The Good Fail: Entrepreneurial Lessons from the Rise and Fall of Microworkz (1118283279) cover image
An inside look at how companies and executives rise and fall, with important lessons for all aspiring entrepreneurs

The Good Fail is part business story, part guilty pleasure, exploring Richard Keith Latman's very public missteps and the painful lessons he learned as a result, presented to fellow entrepreneurs, in his own words, for the first time. Written in a lively, conversational style, the book answers questions many computer industry veterans have been asking for more than a decade about what went wrong at Microworkz, the failed former free PC enterprise.

Chronicling Latman's long roller-coaster journey back and offering pointed advice about effective business development, negotiating, human resource management, and leadership, which Latman has successfully applied at his latest ventures, iMagicLab and Latman Interactive, the book is an important set of insights for entrepreneurs everywhere.

  • Offers 19 practical lessons learned, which can help put other entrepreneurs on the path to success faster
  • Includes invaluable insight into how to overcome even the worst public business failures
  • Provides a behind-the-scenes look from the ultimate insider at an important time in computer industry history
  • Presents a case study of how personal and business lives can negatively impact each other

Microworkz's failure can be your success. The Good Fail provides both important insights into how to start a business that will reap rewards, and warnings about how to avoid going astray.

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Preface ix

Introduction xiii

Chapter 1 Against All Odds 1

Chapter 2 Out of My League 13

Chapter 3 From Brides to BeOS 27

Chapter 4 Catching the Wave 39

Chapter 5 Too Much Too Soon 55

Chapter 6 The Fall 61

Chapter 7 iToaster 79

Chapter 8 Moving On 87

Chapter 9 Redemption 101

Epilogue Nineteen Ways to Avoid a Good Fail 119

Appendix Forty-Seven Success Stories 139

About the Author 153

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Richard Keith Latman is Chief Executive Officer, cofounder of iMagicLab and the Founder of Latman Interactive. Latman drives product development, technology, sales, marketing, and architecture decisions across all iMagicLab/Latman products to ensure the product direction is consistent with the overall strategy of the company and the needs of the marketplace. Over the past nine years, he has trained tens of thousands of salespeople, written over 275 articles, and spoken at major events and seminars nationwide.

Latman has broad experience in the sales, hardware, software, and services sectors, having spent more than 20 years in senior management roles in the IT industry. Prior to founding iMagicLab, Latman helped start many innovative companies including RetailTRAC (sold to Minow LLC), MicroPOS (sold to Micros), and Microworkz.com.

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