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The Engagement Equation: Leadership Strategies for an Inspired Workforce

ISBN: 978-1-118-30835-6
306 pages
October 2012
The Engagement Equation: Leadership Strategies for an Inspired Workforce (1118308352) cover image
Create a culture of engagement and build high-performance culture

The Engagement Equation explains the drivers of employee engagement, and how you can use improved engagement to execute strategy, reduce costs, and meet your organizational goals. This book describes a unique engagement model that focuses on individuals' contribution to a company's success and personal satisfaction in their roles. Aligning employees' values, goals, and aspirations with those of the organization is the best method for achieving the sustainable employee engagement. The Engagement Equation is designed to provide a framework that will help you move the needle on engagement.

  • Explains how to plan and execute a sustainable organization-wide engagement initiative
  • Shows how to avoid the engagement survey analysis-paralysis trap
  • Shares ways to align employee contribution with strategy
  • Encourages leaders to pay attention to and better understand your organizational culture, and much more

Ultimately, it's the daily dynamics at play in your team, your division, and your organization that matter most.

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Preface: Standing on the Shoulders of Giants—The Legacy of Buck Blessing and Tod White v

Acknowledgments vii

Introduction ix

Chapter 1 What Is Engagement Anyway? 1

Chapter 2 The Five Levels of Engagement 21

Chapter 3 Global Insights and Macro Trends 39

Chapter 4 Shared Accountability and Daily Priority 63

Chapter 5 A Dead Battery Can’t Jump-Start Another 91

Chapter 6 Culture 103

Chapter 7 Seems Kind of Obvious: Align Your Employees! 139

Chapter 8 Dialogue and Empowerment Trump Action Planning 159

Chapter 9 Career Development 183

Chapter 10 Measuring ROI 211

Chapter 11 The Good, the Bad, and the Ugly of Engagement Surveys 229

Chapter 12 Final Considerations 251

Appendix 269

Interviews and Contributors 285

Endnotes 291

Index 299

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CHRISTOPHER RICE is the President and CEO of global consulting firm BlessingWhite, which helps create high-performance cultures that drive results and reinforce organizational values. Recognized in each of the last two years as a "Top 100" thought leader by Leadership Excellence, Chris's expertise is regularly featured in business and human capital media.

FRASER MARLOW is the Vice President of Marketing & Research at BlessingWhite. He leads the team that conducts and publishes regular research on workplace issues.

MARY ANN MASARECH is the employee engagement practice leader at BlessingWhite. She translates research insights into pragmatic development tools and content that are currently in use at hundreds of organizations worldwide.

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October 08, 2012
The Engagement Equation: Leadership Strategies for an Inspired Workforce

The Engagement Equation

Leadership Strategies for an Inspired Workforce

By Christopher Rice, President and CEO of BlessingWhite

with Fraser Marlow and Mary Ann Masarech

 

Organizations around the world are putting an ever-growing emphasis on employee engagement as a way to drive better business results.  But to date, results have been mixed.  Over-focused on survey data, senior leaders are growing frustrated by their lack of a firm handle on this often elusive aspect of their workforce.

According to Christopher Rice, President and CEO of global consulting firm BlessingWhite, organizations can only reach peak performance if all employees -- from entry level to executive suite -- are fully engaged.  In this new and refreshing book, The Engagement Equation: Leadership Strategies for an Inspired Workforce (Wiley; 978-1-118-30835-6; October 2012; $27.95), Rice explains how to create a workplace of engaged employees, build team dynamics, and foster a culture that embeds engagement throughout every division and function. 

Based on forty years of consulting experience, Rice, Marlow and Masarech offer a solid framework on how to efficiently and effectively cultivate employee interest in their work.  Only when employee values, goals, and aspirations align with those of the company can high employee engagement be accomplished and sustained.  Additionally, the authors argue that while global findings and trends may help us articulate the most common drivers of engagement, the true drivers are the daily dynamics at play at the individual, team, and organizational level.

The authors offer guidance on how to build engagement up in the workplace, including:

  • Shifting the emphasis from measurement to action
  • Driving alignment with strategy to improve employee satisfaction
  • Consciously and purposefully driving culture
  • Redefining “career” to meet both employee and organizational ambitions

Presented in clear and accessible language, The Engagement Equation is perfect for managers, leaders, and general business readers.  This book provides many real-world examples, thorough tips and helps define key engagement concepts.  Through creative analogies and comprehensive lists deconstructing the mystery behind what influences engagement, the authors offer us an expert look at what companies of all kinds want to know.


 

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